To stream everywhere, Netflix encodes each movie 120 times

Getting Netflix streams to play on all of your devices requires a whole lot of encoding: The company is preparing 120 different versions of each movie to deal with different screen sizes and bandwidth requirements, according to a recently published behind-the-scenes video.

Moby Dick on a DNA strand: Harvard encodes data in life’s language

Wyss Institute researchers have broken all previous records for DNA storage, encoding 700 terabytes of data into a gram of DNA. Why DNA storage? It’s incredibly dense and resilient, but it’s not fast (at least not yet), which would make it most useful for archival storage.

iPads, connected TVs lead to explosion in encoding

Research firm In-Stat estimates transcoding vendor revenues will top $460 million by 2015, driven by an increase in the number of devices through which consumers can watch video, as well as an increased number of traditional TV programmers making their videos available online.

Microsoft’s VidLab Shares Its Tricks to Killing Latency

Uploading video to the web can be a painfully long process even with a high-speed connection. I spoke with Shane Russell of Microsoft’s VidLab, who shared with me how his team delivers content to the Zune Marketplace and the Xbox LIVE service while slashing network latency.

Updated: Zencoder Raises $2M for Video Encoding in the Cloud

Startup video-encoding service Zencoder has raised $2 million for its cloud-based service that lets users get their videos ready for presentation and delivery via web or mobile apps. Investors in this round include firms such as Andreessen-Horowitz and Ignition Partners, and several prominent individuals.

Handbrake 0.9.5 Update Supports Apple TV 2, iPad, iPhone 4

Fair Use rights fans rejoice! Last updated in 2009, Handbrake, the open-source, cross-platform video transcoding app with the ugly icon, kicks off 2011 with updated presets for the new Apple TV, the iPad and the iPhone 4, but drops PPC support.

Putting the Cloud to Use for Video Encoding

Device proliferation combined with the desire to deliver clean video is giving rise to a new market for hosted video encoding. The goal is simple: provide the right format to the right screen at the right time without requiring content producers to invest in infrastructure.

Zencoder Excited About Open Source VP8

Cloud encoding service provider Zencoder wants to support VP8 as soon as absolutely possible, and the company is excited about Google’s plans to open source the video codec at this week’s Google i/O developer conference in San Francisco. However, don’t count H.264 out just yet.

Elemental Live Shakes Up the Economics of Video Streaming

Elemental Technologies today unveiled the latest version of its video encoding platform, aimed at giving video distributors a more efficient way to encode live and on-demand video streams. With a GPU-accelerated processing system and proprietary algorithms for video encoding, the new Elemental Live system is designed to lower the cost of streaming video to multiple platforms and devices.

Elemental Live can encode up to four simultaneous 1080p HD video feeds or eight simultaneous 720p streams in a single platform. That’s important for today’s media publishers, which are increasingly moving to adaptive bitrate technologies that require multiple encodes of a single feed. Encoding multiple versions of a stream at different bitrates allows the video to adjust to changing network conditions, showing the highest-quality stream available to an end user at any given time.

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On2 Shareholders Finally Agree to Google Deal — What’s Next?

On2 shareholders finally agreed yesterday to allow the encoding company to be purchased by Google (s GOOG), after the search giant raised its bid by $26.5 million earlier this year. But with the acquisition now set to close this week, questions are arising as to just what Google’s plans for the encoding company are.

Under terms of the deal, Google will provide 0.0010 of a share of Google Class A Common Stock for each share of On2 common stock, as well as 15 cents a share in cash, bringing the total value of the deal to about $133 million. It will close after some six months of haggling since Google made an initial offer of $106.5 million in August 2009.

When the deal closes, Google will own all of On2’s video compression technology, which includes the VP6 and VP8 video codecs. At the time it was first announced, many believed that the deal could allow Google to circumvent On2 licensing fees or collect them from third parties like Adobe (s ADBE) or Move Networks. The suggestion was also made that Google could use its control of the new VP8 to push it as the dominant codec for YouTube.

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