Enterprise consumerization is growing through BYOD, but many startups don’t understand how to sell into this market. GoInstant’s CEO Jevon MacDonald looks at the key questions startup founders must ask of themselves in order to break in.
IT is loosening its chokehold on software purchasing decisions and consumer-like products are finding their way into enterprise software. These changes are generating unprecedented opportunities for software startups. GoInstant’s CEO Jevon MacDonald lists the key questions startups should consider before selling into the enterprise market.