Is Renting TV Shows in 2010 Like Selling Bottled Water in 1970?

It wasn’t until the late 1970s that bottled water started catching on in the U.S. to become the market it is today, representing 28.9 percent of the U.S. beverage market. Is Apple’s scheme to rent TV shows online at $0.99 per episode a similar watershed moment?

TV.com App Streams Major Network Content to iPhone

cbsFinally, one of the networks has figured out that the iPhone (s aapl) represents a huge audience just waiting for some quality video content. CBS (s cbs) is the network in question, which must’ve gotten tech savvy when they acquired CNET a little while ago. They’re offering content, including full episodes, via the recently released TV.com (iTunes link) application for the iPhone and iPod touch. The app includes content from their affiliates Showtime and The CW.

Don’t get out your noise-makers and party hats just yet, however; it’s not all fun and games. The interface isn’t all that great, and the naming and organization of shows is worse than you’d find on some torrent sites. And the vast majority of the content isn’t full episodes at all, but little clips from various shows that make little sense out of context for the uninitiated, who you might expect an app like this to target (attracting new viewers is the idea, right CBS?). Read More about TV.com App Streams Major Network Content to iPhone