Telx ups data center ante with new N.J. facility

Data center operator Telx will break ground soon on a 215,000-square-foot data center next to an existing facility in Clifton, N.J. The network-rich Clifton Cloud Connection Center will target customers that want to build hybrid cloud computing solutions.

Equinix business exchange plays proximity card

Equinix says its new online marketplace will help its data center customers partner with other companies using the same facilities. That could help companies expand more easily both in terms of geography and in the types of services they offer.

Cotendo using Equinix data centers to host CDN services

Cotendo is leveraging Equinix’s global data center footprint to give itself 30 points of presence, letting Cotendo focus on differentiating elsewhere. The companies released details of their partnership Thursday morning, including a quadrupling of Cotendo’s customer base to 400 from 100 in the past two years.

New AWS offerings may entice the enterprise

In addition to enhancing privacy, dedicated circuits will generally result in more predictable data transfer performance and will also increase bandwidth between your data center and AWS.

Jeff Barr, evangelist for Amazon Web Services, sees plenty in the company’s new Direct Connect product that will interest anyone considering ways to exploit cloud computing without threatening — or replacing — their existing IT investment.

Just one of three announcements from Amazon last week, Direct Connect lets customers with equipment in an Equinix data center in Virginia link it (securely, and with high bandwidth) to virtual machines running inside Amazon’s US-EAST region. Enterprise IT is used to dealing with IBM, HP, Microsoft and others. A degree of trust already exists, expectations are already managed and in many cases the enterprise may already be using an IBM or HP data center for co-location, disaster recovery or hosting. As these established providers of IT services extend their cloud ambitions, they are increasingly going to compete with Amazon for the attention of the same executives. Direct Connect gives Amazon the means to match competitors with its own hosting and co-location solutions.

To read more about whether the new AWS features will be strong enough for enterprise CIOs to place their faith in Amazon and the public cloud, see my latest weekly update at GigaOM Pro (subscription required).

Amazon gives users direct connections to its cloud

Amazon Web Services announced a trio of features designed to lure in enterprise users, including dedicated 1- or 10-Gigabit links to its cloud data centers. AWS is doing everything it can to make its services as flexible, reliable and secure as possible for enterprise users.

Why the Great Internet Buildout Is Spurring M&A

If you’re a BlackBerry or iPhone user (see: addict), then you are partly responsible for the great Internet buildout. Those cute apps that look up baseball scores or let you log into Facebook eat up enough bandwidth to put the backend infrastructure of phone companies under pressure, forcing them to upgrade their networks with new and fancy gear. I’ve described this as the great Internet buildout and it’s one of the main reasons we’re seeing a wave of mergers and acquisitions in tech land. Read More about Why the Great Internet Buildout Is Spurring M&A

Structure 08: Making Money on the Stack

Cloud computing isn’t as nebulous as its name implies. Thanks to virtualization, one can separate the storage from the servers and the servers from the software—but it’s also about bandwidth. The primary value will be more about moving data from the hardware to the end user. To that end, Google has automated its network and is using structured metadata to track how much it costs the company to move a bit or byte from one geographic area to another, according to Vijay Gill, manager of engineering at Google.

That allows Google to charge users based not just on compute cycles but on their actual costs of moving the data around the world. Gill talked about establishing an auction model for pricing that will reflect that actual costs of moving data. The importance of bandwidth was also highlighted by Lane Patterson, chief technologist from Equinix, who said that a cloud provider that owns its own bandwidth might achieve a competitive advantage.

As cloud computing unfolds it won’t do so only in the U.S., said Dr. Jay Subrahmonia, director of advanced customer solutions for IBM, who points out that developing countries are adopting it because of the speed and flexibility cloud computing offers. Figuring out how to price and value that speed and flexibility is the next big step.