It can’t be cheap running the web’s de facto user-generated audio platform, so it’s promising to see SoundCloud simplify its paid-for tier structure and introduce new possibilities for deep-pocketed content partners.
The ‘YouTube of audio’ now reaches 180 million people, but it remains unclear how the service’s stellar growth is translating into premium subscription uptake.
Eric Wahlforss, the co-founder of sound-sharing platform SoundCloud tells GigaOM where the company is going — including a new mobile-friendly version and the potential for TV integration — and explains what it’s like being an impromptu ambassador for the Berlin startup scene.
SoundCloud used a press event in San Francisco on Wednesday to launch the next version of its web app in private beta. The relaunch is based on a complete rewrite of the web app’s code base, and puts a bigger emphasis on sharing and discovery.
Story Wheel brings the good old narrated slide show back to life, thanks to a mashup of Instagram and Soundcloud. The very first Story Wheel was produced by Soundcloud’s co-founders to celebrate a few important milestones: Soundcloud now has 10 million registered users and 10,000 developers.
SoundCloud, a web audio startup, has raised $50 million in new funding from investors led by Kleiner Perkins Caufield & Byers. GGV Capital also participated. Previous investors in the company include Union Square Ventures, Index Ventures and Doughty Hanson Technology Ventures.
I visited Berlin in December 2011 to better understand the German capital’s blossoming startup scene. In these two videos SoundCloud co-founder and CEO Alex Ljung shared his impressions of Berlin and its sudden rise as a startup hub, along with his company’s plans.