The suite helps companies map and analyze the crazy amount of third-party code that often runs on their webpages, for performance, security and marketing purposes. To do this, it uses data submitted by users of the free Ghostery plugin.
Controversial European privacy rules that require websites to inform users about tracking cookies are finally hitting Britain this weekend. But the country’s startups seem to be taking no notice of the law, despite the fact they face up huge fines for non-compliance.
UK web publishers and marketers may be grumbling about the E-Privacy Directive coming into force, but they can count themselves lucky that they’re not dealing with stricter interpretations of the law that are happening elsewhere across Europe.