EveryZing Changes Name (Again) to RAMP

Pardon the dated reference, but EveryZing is the P. Diddy of the online video world, as the company announced today that it is changing its name to RAMP. The company was originally known as Podzinger, but changed its moniker to EveryZing, and then must have realized what a horrible, horrible name that was and changed it to RAMP today to align itself with its RAMP content optimization product.
RAMP was initially spun out of military research firm BBN Technologies as a speech-to-text podcast search engine. The company has since expanded its product to enable media publishers to make content discoverable and optimized through parsing of data from video, text, audio and images.
RAMP (the company) has raised $22 million in funding from investors like NBC (s GE), which is also a customer. Other clients include FOX (s NWSA) properties FOXNews.com, FOXBusiness.com and FOXSports.com.

Vid-Biz: Rentals, Piracy, Runway

Consumer Spending on Rentals Increases in Q3; DVD and Blu-ray rentals up 9.9 percent year-over-year, hitting $1.6 billion for the quarter. (Video Business)

New Tech Disrupts Camcorder Pirates; near-infrared LEDs behind movie screens put green and red blotches on surreptitious footage. (Variety)

Project Runway Heading for the Wii; players will create and “sew” their fashions and even strut the catwalk. (The Hollywood Reporter)

Barry Sonnenfeld Vlogs; director of Men in Black will talk about his geek passions on Crackle. (AllThingsD)

From Crackle: Ford Taurus SHO

50 TV Insiders to Follow on Twitter; Ryan Seacrest, Seth Meyers, and Tracy Morgan among those recommended. (The Wrap)

EveryZing Signs FOXNews.com and FOXBusiness.com; company will provide search and SEO for both sites. (VideoNuze)

EveryZing Adds $8.25M from NBC and Others

The folks at EveryZing have carved out a nice niche for their video search technology, and now have scored some validation from NBC (s GE), which signed up as a customer and also invested in the startup’s latest round.

EveryZing is announcing today it’s raised $8.25 million from NBC’s Peacock Equity alongside Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies. This follows a $10 million round in June 2007, and brings the company’s total funding to $22 million.

Cambridge, Mass.-based EveryZing, which initially spun out as a speech-to-text podcast search engine from military tech provider BBN, now offers site search and search engine optimization products that specialize in multimedia. It’s well-positioned to take advantage of the great video SEO frontier. The NBC deal, which has been in place for a while now, includes indexing, metadata generation and SEO for properties like CNBC, Bravo, Sci-Fi and Telemundo, as well as publishing services for some iVillage sites.

EveryZing CEO Tom Wilde told us that after his company’s progress signing sports and radio deals in the last year, he’s now targeting entertainment and enterprise markets.

What’s Next for Video Players: Chromeless, Plug-ins, Extensions

Big rectangular screen, controls along the bottom, triangular play button, some kind of timeline. The fact that video players look mostly the same doesn’t stop every platform from making its own (see a collage of five control strips below).


But we’re seeing some ways that video players are evolving. Developers are finding creative ways to give viewers more options, both with the permission of content owners and without. Meanwhile, content owners are finding ways to better keep track of their videos without too much negative impact on user experience. Nobody seems to be talking about any drastic changes (like, say, a single standardized video player for everyone), but these little tweaks may well go a long way.

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The Great Video SEO Frontier

While efforts to get web sites onto the top page of Google’s search results have spawned an entire industry, people are only starting to seriously consider the value of video optimization for search.

videoseoblendedsearchGoogle’s “Universal Search” feature — which incorporates results from news sites, videos and maps right into the body of a search results page — was introduced in May 2007, but already a fourth of U.S. Google searches (and more in other parts of the world) return videos in the results, according to a study by analyst Nate Elliott, now with Forrester Research.

Videos are 53 times more likely to appear on the first page of search results than text pages, Elliott found. Under the catchy headline “The Easiest Way to a First-Page Ranking on Google,” he blogged about some of the math behind that number. The study looked at 40 of the most popular keywords, and found:

Read More about The Great Video SEO Frontier

Vid-Biz: Whoopi, TV.com, Bob Vila

Whoopi Goldberg to Produce and Star in New Online Series; shown on FEARnet, the sci-fi thriller Stream will be about Goldberg’s character battling different personal demons and fears at multiple points in her life. (emailed release)

CBS Re-vamping TV.com; reports say the site will move from a TV-related community site to a more video-centric destination. (paidContent)

Bob Vila Partners with Everyzing; famous how-to handyman will use the new MetaPlayer to showcase and monetize his clips from the past 17 years. (release)

Win a Trip to Davos; YouTube launches Davos Debates; plus, upload video answers to four questions for a chance to win a free trip to the World Economic Forum and access to the event. (TechCrunch)

Local Solutions Network Expands onto Yahoo; deal give Yahoo Go users access to local news, weather and sports through LSN’s 140 local media affiliates, including ABC, NBC and Telemundo TV stations. (MediaWeek)

Dubai Film Market Goes On-Demand; digital facility means film buyers can watch films on their own schedule in individual booths rather than mass screenings. (The Hollywood Reporter)

Flatmates Moving from Web to TV; Portugal’s BeActive will produce the show for broadcaster RTP. (Variety)

Vid-Biz: Video Arrest, Tvigle, Fallon

Australian Man Charged for Uploading Baby Swinging Video; 60-year-old Chris Illingworth arrested after re-posting a viral video of a man swinging a baby around by the arms. (theage.com.au via BoingBoing)

Moscow Venture Fund Puts $5M into Tvigle; venture capital fund managed by Allianz Rosno will take a 24-percent stake in the content company. (Quintura Blog)

First-Look at Fallon’s Late-Night Show Debuts Tonight Online; nightly 5-minute episodes of the forthcoming late-night talk show will feature the comedian doing bits and offer glimpses behind the scenes as the show is created. (Variety)

FOXSports.com Taps EveryZing; partnership will allows fans to look for specific keywords in video clips online. (MediaPost)

TV Guide (the Magazine) to Launch Online Companion; only problem — the owners of the print publication do not own the online TVGuide.com business. (paidContent)

Content Distribution News; Jaman to distribute 60Frames content such as Who Cut the Cake?, Carpet Bros. and Lonely Corn Muffin. (emailed release); Blinkbox Signs Big Studios; film and TV site gets content from 20th Century Fox, Sony Pictures Television International and Warner Bros. Television. (emailed release)

Filmmaker to Install Video Camera in Fake Eye; Rob Spence’s prosthetic eye will have a built-in wireless video camera to record everything he sees. (Gadget Lab Blog)