Does Groupon’s e-mail outage expose a lack of brand loyalty?

The service provider responsible for Groupon’s daily e-mail deals, suffered a server outage this weekend that looks to have had a staggering effect on Groupon sales in several cities. This seems to play up Groupon’s overall dependence on emails as the primary method of subscriber interaction.

Worlds of Email Marketing and Twitter Collide

In another sign of how Twitter and other social media tools are becoming intertwined with the world of traditional marketing and CRM, email marketer ExactTarget has acquired Twitter account management service CoTweet for an undisclosed sum. The two plan to create a “social media lab.”