Responsys, a specialist in orchestrating cross-channel marketing, will become part of Oracle’s growing marketing automation effort. The deal is slated to close in the first half of next year.
Enterprise software companies, eager to soak up more of their customers’ IT budget are building out sales and marketing suites to do just that.
With IT giants including IBM now actively targeting CMOs as primary buyers of IT solutions, you have to wonder if this is really a great idea.
In picking up ExactTarget, Salesforce.com is setting the new standard for reaching customers, but at a big cost. Here’s what the internet had to say about the deal on Tuesday.
The service provider responsible for Groupon’s daily e-mail deals, suffered a server outage this weekend that looks to have had a staggering effect on Groupon sales in several cities. This seems to play up Groupon’s overall dependence on emails as the primary method of subscriber interaction.
Indianapolis e-mail marketing firm ExactTarget, sitting rich on a huge $70 million funding it did mid last year, has made its first move bey…
In another sign of how Twitter and other social media tools are becoming intertwined with the world of traditional marketing and CRM, email marketer ExactTarget has acquired Twitter account management service CoTweet for an undisclosed sum. The two plan to create a “social media lab.”
Another e-mail delivery software company files for an IPO: first was ConstantContact, earlier this year, and now Indianapolis-based ExactTar…