Fantasy Shopper scores $100,000 Amazon prize

British social shopping game Fantasy Shopper, which launched last month, has become the first non-American company to win the top prize Amazon Web Services Start-Up Challenge.

Fantasy Shopper wants to make fashion fun

Any seasoned fashionista knows that shopping is serious business, but that doesn’t explain why most retail sites are so boring. New service Fantasy Shopper wants to inject more fun into buying online by turning it into a social game. Can it succeed?