Ray Bradbury’s landmark novel Fahrenheit 451 is usually seen as a protest against government censorship, but the author said it was about how television and other media were making people less interested in ideas. What would Bradbury think of the world we live in now?
User engagement can be a very slippery statistic. Although sites and apps like to talk about how fast their unique visitors are growing, it’s more important to know how many of those users are actually using the site regularly.
About two weeks ago, I sat down with Zygna founder and CEO Mark Pincus to discuss the importance of mobile gaming to his company and evolution from Mark the entrepreneur to Pincus the CEO of a company that is valued at billions by Wall Street.
By the end of 2010, about 50 percent of all Facebook monthly active users were gamers. But that fell to about 25 percent in 2011, as Facebook aggressively added new users. The result is that game makers need to work harder to find and retain users.
Zynga the newly public company behind the games played by gazillions of people, is relying far less on Amazon’s(s amzn) public cloud than it has in the past: 80 percent of its daily average users now run on Z Cloud — not on that other cloud.
If asked to imagine the drawbacks of connecting online via social networks, most of us would probably suggest something like the time-wasting attractions of the likes of FarmVille. But a new survey suggests another surprising possible drawback of heavy social network use: lower ethical standards.
For Silicon Valley startups, good timing can be just as crucial as good technology. Just ask Bunchball, the six-year-old, San Jose, Calif.-based, social gaming, software startup. In 2005, when the company debuted its software platform, the current industry buzzword “gamification” hadn’t even been coined yet.
Has Google (NSDQ: GOOG) invested $100 million or more in gaming start-up Zynga? That’s what TechCrunch is reporting, citing multiple unident…
Those crops need harvesting! Social phenomenon Farmville, originally announced early this month at Apple’s WWDC, is now available on the iPhone and iPod touch for free. Let the social farming begin!
Zynga, after months of rumors about a strain in their relationship and a dalliance with non-Facebook platforms like Yahoo, is sticking close to the social network for the launch of its newest game, a Farmville-style offering called Frontierville.