Real-time brand tweeting is an art, not a science

As everyone knows, there’s a second kind of competition going on during the Super Bowl, and it has nothing to do with football, commercials, or puppies: The Twitter Bowl. Which brand can win the pithy, real-time Twitter conversation?

Oreo famously slam-dunked this in 2013 with its “dunk in the dark” tweet after the Super Bowl power went out. It received thousands of retweets and favorites and became a textbook case on real-time Twitter marketing.

This year, it looks like McDonalds and Buzzfeed were two such winners, according to social analytics company Social Radar. Among other things, Social Radar tracks the spikes and dips in Twitter activity around the Interbrand 100 Best Global Brands and Techmeme tech media leaderboard, analyzing the number of favorites, retweets, and replies to companies like eBay and The Washington Post.

During the 2015 Super Bowl, McDonalds was the cause of several big spikes which raised the engagement average for the entire Interbrand 100. It did so by tweeting live to other brands’ commercials, complimenting them and giving away the products free (even a car) to some of the people who retweeted them according to an AdAge story. Its own Super Bowl commercial wasn’t the most shared across social media sites — that honor went to Budweiser — but it claimed its crown in Twitter conversing.

Social Radar’s Tech Media Index includes top 95 tech media companies ranging from Bloomberg to Gigaom, as listed in the Techmeme leader board. Buzzfeed took the prize for top Twitter Super Bowl game. Not surprising given the company’s mastery of viral content and its substantial audience. Its peak tweets made fun of Katy Perry’s halftime show.

https://twitter.com/BuzzFeed/status/562069630492372993/photo/1

Buzzfeed and McDonalds didn’t necessarily have the most creative real-time tweets of the game. There were plenty of others who clearly planned in advance, like Cheerios, which tweeted a picture of a cheerio to represent people’s shocked open mouths during the final minutes of the game.

https://twitter.com/cheerios/status/562083246876684289/photo/1

Despite perfect timing and creative marketing, Cheerios’ tweet didn’t quite take off like those of McDonalds and Buzzfeed. It received hundreds of retweets and favorites instead of thousands.

Looks like real-time brand tweeting is an art, not a science.

These places were Instagram’s most photographed locations in 2014

In its annual end-of-year tradition, Instagram has released the places in the world users capture the most with the filter-friendly app. Last year, the big question was “Why is a shopping mall in Thailand Instagram’s most photographed place in 2013?” The answer had more to do with a Thai cultural proclivity towards obsessive photo sharing then it did with the mall itself.

This year the number one location is no surprise to anyone: The Happiest Place on Earth. Disneyland topped the list after coming in third the last two years. Other returning champions include Dodger Stadium (#8 in 2013 and #7 in 2012), Times Square (#2 in 2013), and Thailand’s Siam Paragon shopping mall (#1 in 2013 and #2 in 2012),

New entrants include Gorky Park and Red Square (Moscow, Russia), the Louvre (Paris, France), Madison Square Garden and Yankee Stadium (NYC), and Dubai Mall (Dubai, UAE).

Although international places have appeared in Instagram’s most popular list since its first version in 2011, their dominance in this year’s list suggest that Instagram is scaling beyond America, becoming popular enough in other parts of the world that foreign locations are photographed more than American landmarks like the Bellagio, Disney World, and Central Park (which were #4, #5, and #7 respectively on the 2013 most popular places list, but didn’t make the 2014 cut).

Without further ado, here’s the top ten list of 2014 with some pretty photos to boot.

Top Geotagged Locations of 2014 on Instagram

1. Disneyland, Anaheim, California

http://instagram.com/p/wDfDD7rMTc/

2. Dodger Stadium, Los Angeles, California

http://instagram.com/p/ttxW-BB_0l/

3. Times Square, New York, New York

4. Siam Paragon shopping mall, Bangkok, Thailand

http://instagram.com/p/wEiOeCnMLk/

5. Gorky Park, Moscow, Russia

View this post on Instagram

Friday night at Gorky Park Feel the heart of Moscow

A post shared by moskau1983 (@moskau1983) on

6. Musée du Louvre, Paris, France

View this post on Instagram

Nu dar viena

A post shared by *Irma Straukaite* (@orobalionas) on

7. Red Square, Moscow, Russia

http://instagram.com/p/vtdxwVkghd/

8. Madison Square Garden, New York, New York

http://instagram.com/p/wDPkmZzZww/?modal=true

9. Yankee Stadium, New York, New York:

View this post on Instagram

Blue Sky's for Brown and Maroon

A post shared by Chris Post (@chrismpost) on

10. The Dubai Mall, Dubai, United Arab Emirates

http://instagram.com/p/oIBo5dxA-S/?modal=true