Twitter’s analytics tool, which tells you how many people have seen your tweets, among other things, is now on iOS. When you’re out and about, if you’re dying to see whether your latest quip went viral you can view it in the Twitter mobile app. On your tweet’s detail page, you’ll see a “view tweet activity” button. Following it shows you how people engaged with your tweet, the percentage that favorited it compared to overall views, the total tweet impressions, and number of profile clicks it generated.
Twitter’s latest science lab experiment — turning favorites into retweets — is pissing off its users. So why is the company expanding it to an even bigger audience?