Super Bowl XLIV Stats: Game Day Rocks Twitter, Ad Sites

UPDATED with new data from Trendrr, TiVo and GoDaddy. Who would have thought that passing the ball to the wrong guy can not only cost your team the Super Bowl, but also break Twitter? Yesterday’s surprise victory of the New Orleans Saints over the Indianapolis Colts caused a nine minute Twitter outage, according to, as countless viewers tweeted like crazy when the Saints sealed the deal with a stunning interception by cornerback Tracy Porter.

The Saints weren’t the only winners on game day. Traffic to the web sites of Super Bowl advertisers surged, according to data from Akamai (s AKAM). The CDN reported that sites from advertisers that are also Akamai customers saw close to three times as much traffic right after the game than during the week leading up to the Super Bowl.

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Traffic Marketplace Buys Social Ad Network, fbExchange

Traffic Marketplace, a Los Angeles-based ad network, has acquired fbExchange, an ad network focusing on Facebook and social media applications, for an undisclosed amount of money. TMP is going to use fbExchange to diversify its online advertising business to social networks. I first wrote about fbExchange back in 2007. It’s the brainchild of 83Degrees, a San Francisco-based idea factory started by Narendra Rocherolle, Julie Davidson and Nick Wilder. The trio are also co-founders of Webshots and 30Boxes.

“For us, our business is about exploring new ideas and growing them until they find a good home,” said Rocherolle when I reached him for a comment. Another Facebook-oriented advertising network, Lookery, which launched during the early days of the Facebook App Mania, sold off its advertising network and has refocused its business, too.