iPad Launch: The Official Apple Numbers

Before Steve Jobs moved into the details of iPhone OS 4.0 today, he paused to share some of the positive news about the iPad release from last weekend. Apple sold quite a few iPads on launch day and customers have responded to the device by downloading lots of apps and e-books.

Analyst Estimate: 150,000 iPads Pre-Ordered Already

While the number isn’t official (Apple (s aapl) isn’t exactly free and easy with its sales figures), one analyst is saying that although its early yet to tell, it looks like the iPad is on track to break some pretty significant records in terms of order volume. Amateur Apple (s aapl) analyst Daniel Tello, who regularly outguesses the pros, is now saying that around 152,000 iPads have been pre-ordered in the first 72 hours of availability.

Tello’s approach involves extrapolating Apple web order numbers. This time around, he worked with Victor Castroll, a Valcent Financial Group analyst. Together, they surveyed a sample group and found 120 orders for 137 iPads over 58 hours beginning at 8:30 A.M. Friday morning.

From there, Tello applied a formula that subtracts non-iPad orders on Apple’s site and multiplies the resulting number by an average of 1.125 iPads per order. Finally, he added in 2,000 units for late-night hours during which time they had no data. In the end, the total arrived at was 152,000 ending at midnight on Sunday. The number doesn’t factor in iPads reserved for in-store pickup. Read More about Analyst Estimate: 150,000 iPads Pre-Ordered Already

Orange Launch Day iPhone Sales Set a Record

orange-logoToday is the day the iPhone stopped being an exclusive in the UK. Officially, as of 7 a.m., the device went on sale at Orange retailers across the UK, and the carrier is already claiming that the iPhone has gone over exceedingly well with consumers, despite already having been available to O2 customers since its initial launch.

By the end of business today, the newest UK iPhone carrier on the block will have sold well more than 30,000 iPhones, according to gadget web site T3. Not bad for what’s technically a relaunch of an already available device. Compare that with Motorola’s claim of 100,000 Droid units moved in three days in the U.S. Properly framed and in context, the iPhone figures Orange is claiming are much more impressive, and show that hype aside, any competitor still has a long way to go to contend with Apple (s aapl). Read More about Orange Launch Day iPhone Sales Set a Record

Apple Retail Deconstructed: Reports & Figures

Apple FinancialsIt seems like Apple’s (s aapl) retail initiatives are always shrouded in a dark veil of secrecy. Though we often hear how well they’re doing financially, what do those numbers look like on the inside? What figures does a typical Apple store track? Straight from the horse’s mouth, here’s a breakdown of a typical financial report that shows what metrics are important in Cupertino.

Stores are given a basic set of goals, including a forecasted number of Macs to sell over the quarter, as well as a number for iPods and iPhones. Attach rate numbers also exist for One to One, ProCare and MobileMe. Read More about Apple Retail Deconstructed: Reports & Figures