As co-founder of Hoodlum, Tracey Robertson has helped drive many award-winning transmedia campaigns, including universe-expanding content for Lost and Salt. Below, find out which social media kingpin she thinks is a game-changer, and why she’s probably mad at me for using the word transmedia.
Today, Google Director of Product Development Hunter Walk answers our five questions! And on his mind are the tools that help creators connect directly with audiences, as well as YouTube’s strategy for dealing with the content world in light of those Next New Networks rumors.
This week, Dynamo Player creators Will Coghlin and Rob Millis, who quit the series Political Lunch to develop the micropayment player, discuss the problems with “free,” tell a funny joke about MySpace and discuss how they’re planning to take the Dynamo Player forward.
Compulsions creator Bernie Su quit his day job to focus full-time on projects in the digital space, and today he gives his thoughts on the future balance of power in the web content world and takes his life into his hands by dissing ninjas (sort of).
Since 2006, Big Fantastic’s Chris McCaleb has been creating web content for Vuguru, TheWB.com, Wonderland Sound and Vision, Generate and Seth Green. Today, Chris talks about what goes into building an audience, premiere parties and how things will be changing for Big Fantastic in 2011.
Chad, Matt and Rob aren’t just three guys named Chad, Matt and Rob; they’re three guys who’ve been making web content since 2007, and were among the first to experiment with interactive narratives. Today, they discuss misconceptions about web content and their secrets to interactivity.
This week, Rovi chief evangelist Richard Bullwinkle discusses the importance of recommendation engines for consumers, his frustration with the influence of big companies over the marketplace and whether or not the feud between apps and browsers in the connected TV space is for real.
For this week, we’ve got someone comfortable on both sides of the camera. Actor/producer Stephanie Thorpe’s future projects include Night of the Zombie King and Asylum. Here, Thorpe discusses the lack of outreach about quality online content and the value of a good cat video.
This week, we feature Eddie Codel, who, following a stint on the Ustream staff this year, is now a freelance videographer with an impressive resume and a livestreaming emphasis. Among other things, he dishes today about the technical hurdle preventing live-streaming from taking over the world.
Justine Bateman’s more than just an actress who’s embraced the web space — she’s also a digital production consultant and neutrality advocate. Today, she talks about the difference between user-generated content and professional web production, and explains exactly why she (still) thinks TV is dead.