The aim of ZipList has always been to work with the big food media brands, and now it’s getting its wish. Condé Nast has acquired ZipList for an undisclosed amount, linking the startup with some of the biggest food titles both on and off the Web.
When ZipList launched its digital grocery list and recipe clipping service in 2010, it dreamed of becoming the premier destination website for home cooks. But those dreams were quickly dashed as ZipList couldn’t compete against the big cooking sites. So ZipList decided to partner with them.
Digital recipes and cookbooks need to emulate the world of digital music. By creating a standard recipe format similar to the MP3, we could overcome the artificial barriers between cooking Websites, apps and our bookshelves. Only then could we be build truly comprehensive digital cooking libraries.
When you find that perfect recipe on the web, you want to hold on to it. We tested several recipe apps with the aim of creating a digital library of culinary masterpieces. But we discovered that while recipe aggregation tools are useful, they still fall short.