Where to watch the 2015 Super Bowl live online

You may watch it because you’re a football fan. Or for the ads. Or simply because it’s tradition. Regardless of the reason, when the Super Bowl begins on Sunday, you’re going to want to be watching — even if you don’t have cable, or maybe not even a TV.

That’s because just like last year, the event is going to be live streamed online. Super Bowl XLIX is being broadcast by NBC, and the network decided to do away with its usual requirement to sign in with your cable subscription and instead it plans to let everyone watch; cord cutters included.

The basics: Super Bowl XLIX features the New England Patriots facing off against the defending champion Seattle Seahawks. The game will be played at the University of Phoenix Stadium in Glendale, Ariz., and kickoff will be at 6:30pm ET (3:30pm PT).

NBC.com is streaming the Super Bowl in its entirety on its website, including NBC’s pre-game coverage, the halftime show featuring Katy Perry, as well as post-game coverage. Streaming will begin at noon ET (9am PT), and continue until 10pm ET (7pm PT).

NBC’s Sports Live Extra apps will also stream the action via their tablet apps for iOS, Android and Windows, but NBC doesn’t have the rights to stream to mobile devices, so streaming to iPhones, Android phones and Windows phones won’t work. The apps may ask you to log in with your cable account if you access live video ahead of time, but NBC has promised that this won’t be the case starting at noon ET Sunday.

Verizon subscribers will also be able to watch the Super Bowl on their phones, thanks to the NFL Mobile apps for iPhone, Android, Windows Phone and Blackberry. Sorry, subscribers to other carriers need not apply — this one is a Verizon exclusive.

The NFL audio pass offers a live audio feed with commentary for $9.99. The subscription will also allow users to access archived NFL events throughout July.

Foreign-language radio: Audio of the Super Bowl is live streamed with commentary in Spanish, Hungarian, Japanese, French, Portuguese, Mandarin and German. Links to each webcast can be found on the NFL’s website.

Viewers abroad can tune in to a live stream of the Super Bowl via the NFL Game pass, which is available for $54.99 for anyone not residing in the U.S. and Mexico.

Hulu once again has its collection of Super Bowl ads dubbed the Adzone.

YouTube is aggregating and ranking Super Bowl ads as part of its Adblitz.

The Puppy Bowl completes every Super Bowl Sunday like a furry, friendly sidekick. Animal Planet isn’t streaming the cuter bowl live, but it has plenty of videos to tease us already on its website, and visitors of Animal Planet Live can also catch some rare Puppy Bowl training sessions live online.

We have disabled comments on this post to prevent the usual influx of links to fake and less-than-legal streams. Feel free to ping us on Twitter if you have questions or comments!

AT&T tackles LTE-Broadcast at college football championship

On Monday we didn’t just see the debut of the first College Football Playoff Championship Game. We also witnessed the first appearance of AT&T’s new LTE-Broadcast technology, which uses the 4G network to send the same content to multiple devices simultaneously.

While the Oregon Ducks got crushed by the Ohio State Buckeyes at [company]AT&T[/company] Stadium at Arlington, Ma Bell used its hometown advantage to run a limited trial of the new technology. AT&T and partner [company]MobiTV[/company] broadcast two ESPN video streams from the game showing replays from different angles as well as a data stream that delivered a constantly updating feed of stats and trivia, according to FierceWireless.

AT&T sent those streams from its cellsites in and around the stadium, which network supplier [company]Ericsson[/company] upgraded for the event. But as with Verizon’s demos at the Super Bowl last year, regular AT&T customers couldn’t access them as their phones don’t yet support LTE-Broadcast technology. Instead AT&T, [company]Qualcomm[/company] and [company]Samsung[/company] rigged up a few dozen Galaxy Note 3 devices with the necessary firmware to receive the multicast signal and demoed them at the event. LTE-Broadcast, however, is part of the LTE standard so future smartphones and tablets should support the technology natively.

AT&T LTE-Broadcast graphic

So why mess around with LTE-broadcast when 4G networks are perfectly capable of delivering the same content over individual streams to today’s devices? It’s a much more efficient way to deliver high-bandwidth content to masses of people in the same place.

Consequently big events like football games are the ideal use case. Everyone wants to see the replay of that touchdown. Instead of thousand devices requesting the same content as individual streams from the same few cell towers – overloading the network in the process – the LTE-Broadcast network sends it as a single transmission. Everyone sees a high-quality video and the network uses only a fraction of its overall bandwidth.


Meet the fighter pilot trying to crack the code of NFL data

Brian Burke followed up a career in the Navy by starting Advanced NFL Stats, and now his predictive models are powering the New York Times’ 4th Down Bot. Fans already love this kind of analysis, but will coaches ever come around?