After much fanfare, Foursquare has officially launched its new app to the public. It’s like a Yelp that doesn’t suck, and Foursquare is relying on that to be enough to win over disenchanted former fans and new users.
About to release its second of two new apps, Foursquare experiences an executive shuffle.
Good news for the iPhone-toting(s aapl) If This Then That lovers out there. The service has added a native iOS location tracking channel, which means you can make recipes based on where you are (or rather where your phone is). So you can get the weather of a city you are traveling to when you land, or tell your WeMo, Hue or SmartThings-enabled lights to come on when you get home. IFTTT also has a FourSquare channel for those who might want to use location but don’t have an iPhone. It’s just a wee bit less automated.
After raising $41 million in debt financing to produce a “smarter” Foursquare with a more robust ad platform, Foursquare has a casualty of its dramatic change: Head of Product Alex Rainert announced via his blog that he is leaving the company. AllThingsD reports that the longtime employee will not be replaced. Instead, CEO Dennis Crowley has split up Rainert’s work between Ad Product exec Noah Weiss and Marketing VP Jon Steinback. Rainert assures the departure won’t shake up the product, which continues to expand this month to more iOS users.
Foursquare is reportedly looking for investment from a large technology company, and the most obvious fit is Google — because features like its real-time recommendations would fit perfectly with Google Now.
Foursquare’s new, “smarter” app utilizes passive location technology to push recommendations — and its new features could dress it up enough to intrigue major tech companies..
For some time now, Foursquare has been fighting its critics by arguing that it is building the “location layer for the internet.” It has followed through on some of that claim by integrating itself into Instagram and other services, but now it could be on the verge of something much bigger: sources tell BuzzFeed it is close to signing a significant data deal with Yahoo.
Sunrise tries to keep ahead of new iOS Calendar features coming in iOS 7 by adding Foursquare, Crunchbase integration into its app.
Foursquare has modernized and updated the Foursquare.com listings for businesses as the company moves to challenge Yelp and improve growth.
Foursquare said Thursday it has raised $41 million to expand its location-based service, but the financing is convertible debt rather than equity, which increases the pressure on the company to prove it has a real business.