Karina’s Capsule: Juntoons

Juntoons: the latest entry into the new frontier of semi-surreptitious online movie marketing, or legit fan fiction? Thrillingly weird mashup of sex ed and Adult Swim, or questionable propaganda designed to cover Fox Searchlight’s butt for releasing a film that implicitly condones unsafe teen sex?

I wish I knew the answers to those questions. After watching the eight Juntoons currently online, here’s what I can tell you: They’re a series of animated shorts produced for and distributed solely on YouTube and MySpace, incorporating recognizable characters, themes and narrative strands from the hugely hyped teen sex dramedy Juno. The Juntoons have been released into the world with no visible studio branding or direct link to the movie or distributor’s web site, but they seem way too slick to be the work of an actual fan of the film — especially considering that the movie has been in theaters for less than two weeks, and on less than 50 screens across a handful of cities.

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