Though Sprint’s new friends and family plan gained nearly 3 million subscribers, it posted net losses of nearly 400,000 subscribers in Q1. Framily may be Sprint’s future, but it’s not yet having the impact it wants.
For the next month, Sprint will pay early termination fees and offer device trade-in bonuses for customers who switch from the competition to one of its new “Framily” plans.
The carrier quietly closed its early upgrade program last week in conjunction with the new “Framily” plans that Sprint announced on January 7.
There are a several similarities between Sprint’s new Framily program and the the multilevel marketing business model of mobile carrier Solavei. But Sprint has adopted the best aspects of Solavei’s model while avoiding the worst.
Sprint’s family plan doesn’t let members share data, texts or minutes. Instead they share a collective discount that grows the more members join. Sprint also expanded its new Spark LTE network to six more markets.