In the push to keep developers building for Facebook and keeping users on its apps and products, Facebook launched updates to its developer set of tools on Thursday.
The recent dramatic declines in users of some Facebook social-reading apps from newspapers like the Washington Post reinforces a lesson that media companies need to keep in mind at all times — namely, that Facebook is the information gatekeeper now, and you are just a provider.
Last week, a negative Bloomberg story about Facebook storefronts described how GameStop, Gap, J.C. Penney and Nordstrom had closed their Facebook stores. That doesn’t mean retailers should give up. Instead, they should put their Facebook stores in the hands of their marketing and promotions staff and prioritize marketing objectives over sales.
Facebook has super-charged a handful of lucky media companies selected to test-drive the social network’s frictionless sharing platform. But…