3 Ways to Create a Lifestream For Your Brand

Increasingly, brands are getting into social media and social networking — we see them everywhere we go online these days. One of the most popular campaigns was last year’s Skittles web site relaunch, which cleverly included a “lifestream” of all of its social networking content and activity from Facebook, Twitter, YouTube, etc. It generated quite a buzz, and other companies rushed to do similar things for their own brands.

Here are some simple ways to display a lifestream of all of your social networking activity in one place. Some solutions involve using a third-party service, while others require the use of a free plugin or widget for your blog. Read More about 3 Ways to Create a Lifestream For Your Brand

Diigo Adds More Research and Collaboration Features

Diigo_logoWhen Mike reviewed social bookmarking, research and collaboration service Diigo last year, he liked its simplicity, its connections with other services, and its wealth of features. Since then, the social bookmarking field has continued to mature; witness the recent purchase of Friendfeed by Facebook, and the numerous ways that bookmarks can be shared on social networks. Even MySpace is getting into the act by syncing posts with Twitter!

diigo-research-annotateSo how can a lesser-known app like Diigo compete? The latest version of Diigo has just gone live, and from what I can tell, it’s growing beyond social bookmarking and going for the “kitchen-sink” approach: Add as many features as possible, so that no matter what a user wants, it’ll be there. Among the list of new features are a few that caught my eye: Read More about Diigo Adds More Research and Collaboration Features

Talkin’ Bout a (Blogging) Revolution

Chalk up that headline as a hat tip to one of my favorite artists, Tracy Chapman, who is performing in San Francisco this weekend. In the slipstream of my post from earlier this month, The Evolution of Blogging, several folks have come up with their own take on why there is a crying need for a new blogging revolution. Chris Saad, who works for JS-Kit.com, a startup that makes social media tools and has been involved in various technical groups such as DataPortablity.org, today outlines seven reasons why the blog builders and users need to rise up. “It’s time we start re-investing in our own, open social platforms…Blogs are our profile pages – social nodes – on the open, distributed social web,” he writes. Well said, Saad! His seven reasons are: Read More about Talkin’ Bout a (Blogging) Revolution

Google Reader Adds Easy Sharing, Other Features

Google-Reader
I read a lot of online publications, and I like to share interesting articles with clients and friends on Twitter.  If you use Google Reader (s goog) to browse RSS feeds, as I do, it’s now easier to post links to news articles you’ve found in Google Reader to sites like Twitter, Facebook and Digg.
Google-Reader-send-toIn Google Reader’s Settings, you’ll now find an option called “Send To.” On that screen, you can specify which services you want to be able to post to. Once you’ve set it up, at the bottom of each article in the main Google Reader screen, you’ll see a “Send To” menu.
The system does work, but it’s decidedly low-tech. As an example, if you click “Send to Twitter,” Google Reader brings you to your Twitter account via a popup window, meaning that you’ll need to turn off popup blocking for google.com in your browser — something many people will prefer not to do. Read More about Google Reader Adds Easy Sharing, Other Features

Rumor Has It: Apple Developing Social Networking App With iTunes Integration

iTunes Icon

No, it won’t be MacSpace or anything like that, but Apple (s aapl) is reportedly working on some kind of software application that will consolidate all your existing social network accounts into one place. It’s an even more interesting rumor now that Facebook has acquired FriendFeed, the service which previously seemed on top in terms of social network aggregation.

The news comes via a report from The Boy Genius Report today detailing further iTunes 9 rumors. A few days ago, iTunes 9 rumors began swirling on the strength of a source talking to BGR about upcoming features for the next major revision of Apple’s media management software. Now, there’s talk that part of that update will be a multi-network client that allows you to share your musical tastes with your contacts. Read More about Rumor Has It: Apple Developing Social Networking App With iTunes Integration

Why Facebook Wants FriendFeed

Facebook is buying Friendfeed for an undisclosed amount of money. Mountain View, Calif.-based FriendFeed was started by co-founders Paul Buchheit, Bret Taylor and Sanjeev Singh, all ex-Googlers, and raised $5 million in Series A funding from Benchmark Capital and its founders. Facebook is said to have paid over $50 million for the company – $15 million in cash and rest in stock. The question is, why does Facebook want Friendfeed? Read More about Why Facebook Wants FriendFeed

Get Updated With Status Search

status search When you’re looking to find out what folks are saying about hot political events such as the protests in Iran — or on the more trivial end of the spectrum, the new Harry Potter movie — searching for specific keywords on Twitter and Twitter-related search engines does the trick. But what if you’re only interested in what your friends — not everyone on Twitter — are saying about a certain topic? Status Search, a web-based search engine developed by Lior Levin and Elad Meidar, lets you search for specific topics (e.g. “weekend” or “The Hangover”) in the status updates of your Facebook friends and the people you’re following on Twitter. Read More about Get Updated With Status Search

FriendFeed Search: Filtering for Popularity and Relevance

A few days ago, I shared my tips for getting the most out of Twitter search by using some less well-known advanced search operators. FriendFeed also has powerful advanced search features that you may not know about, especially since some of the more interesting search operators are not well documented. Like Twitter, FriendFeed has all of the common search operators, but the real power is in some of the advanced filtering options and the ability to find only the most popular posts. Now that FriendFeed has real-time search, these advanced searches are even more interesting.

With Social Media, fmyi Makes Enterprise Collaboration Pay

logo2Nike’s Shambhala initiative, which kicked off in 1999, aimed to transform Nike’s approach to social and environmental issues. A series of workshops brought together sustainability gurus, speakers and more than 50 managers from across Nike’s many divisions to discuss ways to push the envelope on internal and product-focused sustainability. The events were hugely successful, but the challenge, says Justin Yuen, a former intranet developer turned corporate social responsibility manager at Nike, was finding a way to keep that sense of community and engagement among individual participants after they returned to their teams.

Traditionally, employees had two methods of communicating with one another: email and the company intranet. The former, while dynamic enough to support actual work, lacked transparency, longevity and opportunities for collaboration. The intranet, on the other hand, was great for sharing static information across teams and individuals. Neither, however, reflected how people actually worked together. So in 2004, Yuen left his position in Nike’s corporate social responsibility team, and set out on his own to develop a product that could do better. The result was fmyi — as in, “for my information” — and it’s a rare success story in the web 2.0 landscape: a social-media-infused enterprise collaboration tool that’s been profitable since two years after its founding. Read More about With Social Media, fmyi Makes Enterprise Collaboration Pay