Can another company deliver on the promise of Foursquare?

Foursquare may be struggling, but that doesn’t mean others aren’t jostling to take its place. A new app, Connect, just raised a $10.3 million Series A, in a round including Marc Benioff, to give it a shot. It calls itself a “living address book.” It’s a digital address book that syncs all your social contacts together, but it’s also a new take on Foursquare’s check-in feature.

The app shows you a map of your city with little face bubbles telling you where your friends are hanging out. There’s a key difference though. Unlike Foursquare, which requires people to “check-in”, Connect extracts data from people’s Facebook, Instagram, Twitter and Foursquare feeds to tell you where they’re located. The black circles represent their main city, pulled from their social profile information, and the red circles represent where a person has recently posted they are. For example, if you post a status about “Having a great time at Dolores Park,” Connect will place you at Dolores Park in the Mission neighborhood of San Francisco. When Facebook latently notes your location for its “friends nearby” feature, Connect will pull that too.

Screenshots from Connect app

Screenshots from Connect app

The automatic information drawing removes the friction of the check-in to make your friends’ location data more readily available. You receive notifications when an out-of-town friend is visiting your city. The lead investor in Connect, Brad Bao from Kinzon Capital, told me he invested in the app because it solves a connection problem people didn’t necessarily know they had. “In a way, its similar to Uber before Uber existed,” Bao said. “There’s no way to [latently] inform my friends where I’m at.”

CEO Ryan Allis told me he spent a year and a half building the technology. We already had our surge in geolocation networking in 2011-2012. With Foursquare’s pivot, it appears the heyday might be over. But Connect’s premise intrigued me enough to try it. I liked Facebook’s “friends nearby” feature, despite its creepy vibe. It has almost resulted in me getting together with a friend I wouldn’t otherwise…such promise. Why not expand that to other networks?

But the vision of Connect seems to be a little behind the execution. On my map, there weren’t many friends in San Francisco, despite the fact that Facebook’s app clearly told me no less than three friends were all in my vicinity. That lapse in communication between the apps may be the result of some Facebook’s users privacy settings.

One of the friends the Connect app did show as being in San Francisco isn’t actually here. I texted her to double-check, and sure enough, she’s back in Boston (where she lives full time).

The promise of Foursquare — to know where your friends were so you could connect serendipitously — was so appealing, but technologically we may just not be there yet.

Facebook subscriptions let you fine-tune your news feed

On Wednesday, Facebook will announce subscriptions, which will let users decide what they want to see more and less of in their news feeds. Subscriptions build on the idea of more control, which follows Tuesday’s Smart Lists, and enhanced privacy features introduced last month.

Facebook adds Smart Lists to categorize friends

Facebook made some pretty huge privacy changes last month. This month the social network is revealing more tools that help users automatically categorize friends, control who views content they post and allow users to decide whose status updates and photos they see the most and least.

Check Out Pending Connections on LinkedIn and Facebook

As Meryl wrote a few days ago, LinkedIn and Facebook are excellent business networking tools. Both sites offer useful ways of connecting with people you know, who you can ask to become part of your network. It’s easy to forget who you’ve requested to become a connection, especially since some requests might be pending for a long time. Luckily, Facebook has just added a way of seeing who you’ve invited to connect, while LinkedIn has had a similar function for some time.

Facebook-FriendsFacebook: Friend Request Pending

From the Friends menu, go to All Friends. People who haven’t responded to your friend request will be listed as “Friend Request Pending”. If you like, you can create a “Pending” group so that pending friends are easy to find. Just remember to move them to another group once they respond. Read More about Check Out Pending Connections on LinkedIn and Facebook

Vid-Biz: thisMoment, Deadline Hollywood, Qik

thisMoment Raises $3 Million; service lets users combine their photos and videos with other publisher-licensed content to create shareable “moments.” (Digital Media Wire) Acquires Nikki Finke’s Deadline Hollywood Blog; terms not disclosed, Finke’s blog to expand and is looking to hire a senior journalist in New York. (MediaMemo)

Qik Joins Up with Brightcove; mobile video provider will allow users with Brightcove accounts to publish through Brightcove players and integrate ads. (Brightcove Blog)

Friends Reunite on Web Therapy; the Lexus-sponsored Lisa Kudrow show kicks off its second season with Courtney Cox as a guest star. Unlike last time, Therapy will be syndicated beyond Lexus’ site to Hulu, YouTube and iTunes. (The Hollywood Reporter)

TiVo Partners with Quantcast; the two companies will combine efforts to offer audience data that includes both TV viewing and web surfing. (MediaWeek)

Tron Guy Selling His Plane; tough times hit the Web celeb who is selling his 2008 AMD Zodiac XLi, for which he paid $140,000, on eBay. (WIRED)