After buying his brand back from Google, Arthur Frommer will release Frommer’s travel guides in print again starting this year.
People wondered why Google sold Frommer’s Travel barely nine months after acquiring it in the first place. The answer is that it’s keeping a huge number social media followers from sites like Facebook.
Arthur Frommer, the founder of Frommer’s Travel Guides, has bought his brand back from Google after the search giant reportedly decided to stop publishing the guides in print. Google had acquired Frommer’s from Wiley in 2012 for $22 million.
Google’s use of its homepage to advertise its own products and display pop-up birthday reminders for its Google+ network on its homepage may seem like just an annoyance, but each step the company takes toward promoting its own offerings raises more red flags for antitrust regulators.
Google’s move to buy travel publisher Frommer’s highlights how local and travel are coming together. Increasingly, the best travel services are focused on treating you like a local. And local services are becoming great resources for people looking to spend time in an unfamiliar city.
Google is acquiring Frommer’s Travel Guides from publisher John Wiley & Sons for a reported price of $23 million. Wiley has been seeking to sell the brand off since the spring.
Inkling, which started out as an iPad textbook publisher and recently launched an interactive e-book publishing platform called Habitat, is moving further into the consumer realm with a new series of Frommer’s interactive digital travel guides.