How Game Informer became the country’s bestselling digital magazine

http://adage.com/article/media/game-informer-buoying-magazines-tablet-numbers/243774/
Game Informer, a monthly magazine owned by videogame retailer GameStop, is by far the bestselling digital magazine in the U.S.: It has nearly three million digital subscribers, according to the Alliance for Audited Media, blowing away the other publications on the list. (Reader’s Digest, at #2, has under 300,000 digital subscribers.) But Game Informer isn’t necessarily a model for the rest of the industry: AdAge notes that subscriptions to it are bundled with GameStop’s premium customer rewards cards. Those loyalty card memberships account for over 99 percent of Game Informer subscriptions.

Digital replicas still just a tiny sliver of U.S. magazine industry

Digital-replica magazines doubled their share of the North American market in the last year, while printed titles shed a tenth of newsstand sales. But lectronic editions remain just a sliver of an industry that, when it comes to subscriptions, is holding up fine.