There’s a lot Skyhook can tell about you based on the Wi-Fi networks you cross everyday. It’s putting that info to work with a more refined set of geofencing and profiling tools for advertisers and developers.
PlaceMe uses every sensor in the phone to track your activity. Now PlaceUs is doing the same except it’s tracking the combined activity of a family or small group of friends.
After years of failing to live up to the hype, the mobile ad market is getting legs in a big way. And that will only continue as some major challenges are overcome in the next two to three years.
Life360, the family-oriented smartphone app that lets people commicate through location, chat, and check-ins, is announcing that it’s raised a $10 milion Series B round on Wednesday.
Google said it will introduce location-oriented APIs so Android developers can build richer applications that make the most of the sensors on Android devices.
Placecast is adding card-linked offers to its ShopAlerts location-based offers platform. Now, users can get a message about a nearby deal and then redeem it with a swipe of their credit or debit card.
We’re still a ways off from our prediction that every mobile app will have location. But we’re seeing more and more of that reality take shape, especially as location-as-a-service providers create the tools necessary for developers to weave location into their mobile apps.
Geo-fencing is getting a major showcase with a roll-out by UK mobile operator O2 of an offer program that will target a million subscribers with Starbucks and L’Oreal coupons. O2 subscribers who opt in will get discounts on Starbucks and L’Oreal products as they pass by.