Placecast links nearby offers with your credit card

Placecast is adding card-linked offers to its ShopAlerts location-based offers platform. Now, users can get a message about a nearby deal and then redeem it with a swipe of their credit or debit card.

Coming Soon: Location in Every Mobile App

We’re still a ways off from our prediction that every mobile app will have location. But we’re seeing more and more of that reality take shape, especially as location-as-a-service providers create the tools necessary for developers to weave location into their mobile apps.

O2 Turns on Geo-fencing for Starbucks, L’Oreal in UK

Geo-fencing is getting a major showcase with a roll-out by UK mobile operator O2 of an offer program that will target a million subscribers with Starbucks and L’Oreal coupons. O2 subscribers who opt in will get discounts on Starbucks and L’Oreal products as they pass by.