Fox to Launch “Tweet-Peat” TV

gleeonfoxFOX (s NWSA) will be adding a social media spin to repeats of Glee and Fringe, integrating Twitter alongside the shows. These so-called tweet-peats will feature Twitter messages from show cast members and from viewers watching at home.
During the episodes, audiences can follow the tweets from and either online or via a scroll of messages that will appear on the TV screen. Fringe stars Joshua Jackson and John Noble and Glee‘ers Kevin McHale and Lea Michele will Tweet with episode commentary, behind-the-scenes details, and answer select fan questions posted to Twitter.
Plans for Twitter to take over our TV screens have been happening all summer long. MTV’s What You’re Watching with Alexa Chung, E!, CNN, and the forthcoming Aisha Tyler Show all incorporate Twitter messaging. Not to mention Verizon (s VZ) FiOS launching its TV-based Twitter app.
Thankfully, IBM is working on that special remote control that lets users tweet from their seats.
The Fringe tweet-peat airs Thursday at 9 p.m., and the Glee-peat airs Friday at 9 p.m..

Vid-Biz: Gleeks, Mad Men, CBS

FOX Tries to Find “Gleeks;” network rolls out a sweepstakes that awards people for pushing the show on social networks. (Did no one at FOX know that “Gleeking” is spitting, though?) (The Wrap)
iTunes Error Releases Mad Men Episode Early; “My Old Kentucky Home” was supposed to come out Aug. 30, but someone somewhere goofed and released it early to Apple’s store. (Mashable)
CBS Video Ad to Run in Magazine This Fall; Sept. 18 issue of Entertainment Weekly to feature a video chip ad that promotes the network’s Monday night TV shows. (CNET)
PlayStation Video Store Coming to Europe; UK, France, Germany and Spain will get a Movie Store through the game console in November. (
TwitVideo Launches BlackBerry App; users can upload videos from their mobile phones directly to Twitter. (TechCrunch)
Market7 Signs Google as a Customer; Google has already used Market7’s online video production collaboration software on 120 productions this year. (emailed release)

Vid-Biz: TV Tweets, Scorsese, Epix

Tweets Beat Official Releases in Upfronts; network execs and producers turn to Twitter to break news about the future of their shows. (Variety)

Scorsese to Distribute Restored Movies Online; director’s World Cinema Foundation will make renovated classics available through, many will be free. (The New York Times)

Epix Picks Akamai for HD Streaming; premium movie service (formed by Paramount, Lionsgate and MGM) could start offering films on broadband as soon as this month. (Multichannel News)

Pepsi Goes Retro for Hulu; soft drink maker created nostalgic ads for its Pepsi Throwback that will run on shows from the 1970s and 80s on the popular content portal. (AdWeek)

Five Reasons Hollywood Will Beat RealNetworks; no license to copy DVDs, DMCA violations and a skeptical judge just some of the legal challenges the RealDVD defense faces. (CNET)

Three Digital Video Curation Sites; Nizmlab,, and Video Antville are sites that comb through the dreck to bring you the good stuff. (The New York Times) Of course, you could also check out NewTeeVee Station.

Tweet Your Videos; is a new video promotion service from startup Fliggo. (paidContent)