You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice.
Setting Google Alerts. While I’ve been known to egosurf my own name online every once in a while, setting a Google Alert (s goog) on my name means I don’t have to do it so much. Every time Google finds a web page with my name on it, it emails me. Setting up a Google Alert is simple. Go to your Google account and choose “Alerts.” Type your full name in the Search Terms field. Then choose the type of search. I recommend a comprehensive search because then you’ll receive Google Alerts with results that span online news, blogs and other web sites. You then have the option to set the frequency that you receive Alerts. Finally, you just need to specify the email address that should receive the alert and click “Create Alert.”