5 ways to sniff out online fakers

Sift Science says it can help you finger people on your website who are likely to create fraudulent accounts, post fake reviews or do other dastardly deeds. The startup’s service, now in private beta, uses machine learning to help ID the bad guys.

Hiptype wants to be the Google Analytics for ebooks

Mobile analytics companies provide app publishers with data about their users. Hiptype, a Y Combinator startup, wants to do the same thing for ebooks. That could be huge for data-starved book publishers — except that for now, Hiptype only works on platforms that support HTML5.

Facebook, Google share startup buying strategies

Plenty of web entrepreneurs share the same dream: build a great company and then cash in by selling it to Google, Facebook or another technology giant. But being successful is complicated affair, according to those who have seen those deals from the inside.

5 Simple Ways to Get More out of Google Analytics

It’s free and easy to get started with Google Analytics, but there are also a lot of advanced features that can make it even more useful. I thought it might be time to do post with a few quick tips for getting more out of it.

Good News for VoloMedia: Google Integrations

Last week we wrote about troubles at VoloMedia — the company hasn’t yet raised the funding it’s been seeking for a while, and got rid of its ad sales unit to focus exclusively on technology development. But at least it’s not treading water; Volo has just announced two product updates, both integrations with Google (s GOOG) products. First, compatibility with DoubleClick DART — so DART publishers can use their existing ad management platform for portable media as well. (This is something that Volo competitor Kiptronic, which just got bought by Limelight Networks (s LLNW), already had.) And secondly, publisher access to iTunes (s AAPL) data within Google Analytics via a plug-in downloaded by podcast listeners.

Polaris: Great for Quick Views of Google Analytics Metrics

Google (s goog) has recently opened up its API for Google Analytics, which promises to usher in lots of useful applications and widgets for those of us who rely on it for monitoring site traffic metrics. One of the first of these, Polaris, is an easy to use widget that you can keep right on your Windows, Mac or Linux desktop for slicing and dicing Google Analytics data. I installed it in less than five minutes and although it doesn’t add new statistics to the metrics Google supplies, it’s very easy to flip in and out of, and handy to have.

Read More about Polaris: Great for Quick Views of Google Analytics Metrics

Xobni: Our Path from ‘Wrong Product’ to Killer App

Editor’s Note: This post is the second in a three-part series authored by Xobni’s VP of engineering, Gabor Cselle. Read a longer version (co-written with Marie C. Baca ) on Cselle’s blog starting Monday.

I run product development at Xobni, maker of an email application that helps you organize your Outlook inbox. My co-founders and I were fortunate to get seed funding from Y Combinator in the summer of 2006, and I now often speak with entrepreneurs that are applying to the incubator. And when I do, I give them this advice: The most important decisions are the ones you make in the beginning of the process, such as what product to build, and what market to serve. These will determine whether you’re headed for failure or a multimillion-dollar exit.

Xobni was extremely lucky in that even though we initially built the wrong product, we were always focused on our product-market fit. This helped us quickly correct our course, and eventually produce a product that is making Microsoft drool. I’ll explain how we turned it around. Read More about Xobni: Our Path from ‘Wrong Product’ to Killer App

Found|LINKS: Mar. 15 – Mar. 22

Our weekly roundup of posts you might have missed, but shouldn’t.

1) The 1st and 2nd Gospels of Sequoia Capital.
We posted on these last week, following a nod form TechCrunch (thank you). Gospel 1: Elements of Sustainable Companies. Gospel 2: Writing A Business Plan. Sequoia funded Google, Yahoo, Apple and others, so these lists are like success crib sheets from the Burning Bush. Frame them on your wall.

2.) Strategic Tools: Site performance is a moving target, and demands your constant attention. On Mar. 19 we found this compendium of 20 posts on how to use Google Analytics better. We get it via Manoj Jasra.

3) Creativity: You’re working so hard, it’s really difficult to keep the mind inspired. On Mar. 20, Lifehack.org published one of the best lists I’ve read recently on how to nurture your own creativity. 30 Tips to Rejuvenate Your Creativity.

4.) Hiring & Retaining Talent: On Mar. 21 our friend Ben Yoskovitz published How To Use Perks and Rewards in Startups to Get The Best Talent, following the flak over Jason Calacanis’ claim that you should hire workaholics. One of Ben’s readers noted: “the best employees are motivated by a combination of working on something intellectually stimulating, working with smart people, and making money… in that order.” Great! but where paying people is easy, motivating them in HARD. So how to motivate your employees? Ben’s has your tips.

5.) Book of the Week: on Mar. 17 Harvard Working Knowledge wrote about the new Oxford Handbook of Business History. All of business history in one tome? Sounds grand, but consider picking up the handbook for one reason: it offers accounts from all geographies and cultures (Japanese business history, Latin American business history). Euro-centric histories still dominate our academic business literature, but a world view is important to startups too in an era of globaization! “The references in almost every chapter contain multiple citations to literatures not published in English [on] entrepreneurship, corporate governance, technology and innovation, and economic theory and development.” Check it out.