Nobody was surprised when Gowalla announced that it would be shutting down after selling to Facebook — after all, almost none of the services it has bought in the past five years have stayed alive. But is this sell up-shut down approach fair on users?
Gowalla has had a good run in the location-based check-in market, taking on Foursquare before getting lapped by its New York rival. Now, Facebook is confirming it has bought the team behind Austin-based Gowalla to bolster its new Timeline feature.
More mobile movements from Facebook today: it has bought the check-in social media service Gowalla, according to a report in CNN.
Gowalla, like many other check-in services, has had trouble keeping pace with Foursquare. But the location startup is relaunching its service with an eye toward becoming more of a city travel guide, downplaying the role of check-ins in favor of discovery, travel and storytelling.
When Facebook announced that it would be folding Places check-ins into status updates, some took it as a sign that the company was bowing to…
As location-based services grow up, we’re seeing that games are not the appealing part of location and increasingly it seems like start-ups are acknowledging that games are tough to build a business on. Gowalla seemed to acknowledge that by killing its virtual items feature today.
The controversy about location-tracking on mobile devices, and the subsequent emphasis on location-based services in mobile advertising, may…
LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers.
Check-in services could either become the “killer app” to act a central hub for all location-based services business models; or they might e…
Gowalla continues to plug along in the location check-in space and has updated its Spot pages for places to make them more browsable and added new Highlights for locations. The improvements, while not ground-breaking, typify the steady progress of Gowalla. But is it enough?