Gowalla vs. FourSquare: Who Will Win?

gowalla imageFourSquare, the location-based mobile application game that launched back in March, has been getting a lot of attention here in the U.S., but in the meantime, an offering made available in the iPhone (s appl) App Store that same month has been gaining users internationally: Gowalla. Created by the Austin, Texas-based startup AlamoFire, the app is similar to FourSquare in that you can check in and notify friends when you get to a certain location, such as a restaurant or a bar, to earn “pins,” much like the set of badges you try to earn on FourSquare. But Gowalla’s location-based information is crowdsourced, which has allowed the app to quickly gain traction in places around the world. Read More about Gowalla vs. FourSquare: Who Will Win?

At SXSW, Location Awareness Is The New Black

The annual SXSW Festival is on, and this year I am surprised by the number of location-aware mobile services being launched in Austin, Texas, many of them for Apple’s iPhone.

  • SocialBomb launched its Paparazzi game, which allows you to click and share photos of your friends and having them mapped to location. I love this little game. Too bad I have moved off the iPhone platform.
  • Dennis Crowley, creator of Dodgeball is back for an encore with Foursquare, which turns nightlife into a game (at least for those who live in San Francisco, New York, Chicago, Los Angeles and Austin). The New York Times has a review of the service.
  • Pelago launched Whrrl 2.0, which allows you to share your day and life based on location, using photos and text, to a private network of friends.
  • Lastly, check out Gowalla, a location-based travel game by Alamofire.

Most of these apps are leveraging the built-in GPS features of the iPhone and its user interface to create a new kind of user experience. (Related Post: The Commoditization of GPS & the Golden Age of Location-based Services)