… and proposes a standard metric to measure server CPU utilization and incentives to minimize the use of idling boxes. This metric, along with existing PUE scores, could help stop the bleeding.
Apple has started telling its clean power story big time this week, with new reports, photos, and a video narrated by Tim Cook. Here’s why it’s opening up now:
Using clean energy — from solar to wind farms — to power Internet infrastructure is a complex issue. Next Wednesday in partnership with Greenpeace and some of the leading companies, we’ll unbox this topic.
Coal giant Peabody turns to a tactic that has long been used to cling to old school technology: the manipulative press release.
A website that claims to be from Amazon about launching a clean-powered pilot project for its AWS services, alas, isn’t true. It’s a stunt by the environmentalist at Greenpeace to get Amazon to add more clean power to its cloud.
Indian tech firm Wipro takes the lead for the first time — beating out U.S. companies like Apple, HP and Dell — to become the highest ranking gadget maker in Greenpeace’s latest green guide to electronics.
The gadget dissector says the green electronics group’s recently released independent test of the recyclability of Apple’s MacBook Pro, along with ultrathin notebooks from Lenovo, Samsung and Toshiba, amounts to “greenwashing” the group’s stated standards for promoting sustainable, recyclable computers.
Facebook on Wednesday unveiled detailed numbers about the energy consumption, and carbon emissions, of its data center and operations in 2011. The move represents a greater push for transparency and an effort to help manage energy-related costs, not to mention some solid marketing.
In an update to a controversial report, environmental activist group Greenpeace partly applauded Apple for taking more steps to add clean power to its data center, yet also said Apple should both be more transparent about its plans and should also be doing more.
Here’s our daily pick of stories about Apple from around the web that you shouldn’t miss. Today’s installment: The other Steve Jobs movie (without Ashton Kutcher), China Mobile and Apple keep talking, Sprint looks longterm with the iPhone, and Tim Cook goes to Washington.