Tips for presenting energy data: look to Facebook, LinkedIn, Amazon

How to connect and influence consumers’ energy use habits with big volumes of smart grid data? Making data interesting, of course. But that’s easier said than done. DJ Patil, a data scientist extraordinaire at Greylock Partners and previously at LinkedIn, doled out some tips.

BladeLogic founder joins VC firm, Greylock Partners

Greylock Partners, seeking more operational experience in the enterprise and cloud computing sector, named Dev Ittyhceria, an operations guy who made his name in enterprise software, as its newest partner. Ittycheria founded Bladelogic and sold it to BMC seven years later for $900 million.

Zerto vows to protect virtualized apps

Zerto Virtual Replication 2.0 promises to bring enterprise-class business-continuity/disaster recovery to VMware virtualized environments, taking aim at applications that run “in and between private, public and hybrid clouds.” Target customers are large businesses and cloud service providers.

Art discovery service Artfinder draws new funding

London-based art discovery service Artfinder is set to step up its plans for taking high culture to the web, after bringing in a second round of funding from Northzone, Greylock, and Wellington Partners.

Sumo Logic drops cloak, picks up cash to take on Splunk

Sumo Logic emerged from the shadows on Tuesday with $15 million in Series B funding from Sutter Hill Ventures, Greylock Partners and Shlomo Kramer, bringing its VC take to $20.5 million since April 2010. The company aims to help businesses monitor and protect their cloud infrastructure.

Kleiner Perkins backs AppDynamics in $20 million round

AppDynamics netted $20 million in new Series C funding led by Kleiners Perkins Caufield & Byers, a new investor. Existing backers Greylock Partners and Lightspeed Venture Partners also participated in this round which will help fund the company’s application performance management offering.

How big data can offer a competitive advantage

A new way of thinking about data and data scientists illustrates the broader shift that is slowly under way in the economy, a shift from simply collecting big data toward gathering and using data in order to make businesses better informed.

Zipcar Prices IPO at $18, Above Range, Debuts Thursday

On the eve of Zipcar’s Nasdaq debut on Thursday, the car sharing company priced its stock at $18 per share late Wednesday, well above the previous estimated range of $14 to $16 per share, and raising $174.24 million, far above Zipcar’s original estimate of $75 million.

Ex-Skype CEO Josh Silverman Joins Greylock as EIR

Josh Silverman, who till recently was the CEO of Skype, is joining venture firm Greylock Partners as an executive-in-residence. Silverman is viewed as someone who brought stability to Skype during a tumultuous time, right after both Skype founders quit the company.