Slack Posts New Functionality

Slack is widely acknowledged as the enterprise real-time messaging (work chat) tool with the most traction, having passed the million daily user mark in June. It seems that the company is not content to stay boxed into the work chat category, however. Yesterday, Slack announced and released Posts 2.0, a feature that enables the rich authoring of blog posts and publishing them to targeted collections of people.
Since its launch, Slack has had this feature, called Posts, that lets people write content that far exceeds the length of a normal chat message. However, it was so clunky that few people used it, if they were aware of it at all. To create a Post, one was sent out of the Slack application to a web browser, where text was written using a very simple editor and then saved back to Slack as an entry in the conversation stream of a specific channel or group.
The new Posts 2.0 includes an inline text editor, which improves the experience in two ways. First, it keeps users inside the Slack app. Second, it lets them create rich text with formatting styles like headlines, bulleted lists and checkboxes. Beyond that, the new editor also acts on embedded URLs by automatically displaying graphics, showing previews of websites and expanding tweets.
Once written, Posts can still be shared with specific individuals, channels and groups, whose members can comment directly on the entry (as opposed to creating an chronologically-ordered entry in the Slack conversation stream). This is one of two places in Slack where properly threaded discussions are possible; Files is the other.
There is another important new feature in Posts 2.0 – the ability to save and access Posts in the Files section of the Slack application. So rather than having to scroll through or search the Slack conversation stream to view a specific Post again, it can be easily found in the Files repository. Additionally, if an author stars a Post in the editor or a reader does so in the conversation stream, it will show up in Slack’s Starred Items list. 

Cool, But Do Businesses Need This? 

With Posts 2.0, Slack has complemented existing features with new ones that, in combination, begin to move the application beyond being primarily a work chat tool. Slack has now effectively become a lightweight Web Content Management System that enables blogging (to a targeted audience), file storage and sharing and threaded discussion (around Posts and documents stored in Files only). It’s a lightweight people directory with profiles too. Oh, and it’s still a communication and collaboration tool.
This expansion of mission is fine, but it immediately raises the question that I previously asked and continue to pose about Slack. Why? Do work teams really need an alternative to existing corporate communication and information management applications that already satisfy the same use cases that Slack is addressing? How is Slack better than the status update, IM, blogging, file sharing, and discussion tools for communities (groups) that are bundled in the enterprise social software applications and platforms that organizations have already licensed and deployed?
In addition to the functional redundancy, one also wonders if Slack will ultimately lose its audience by becoming the opposite of what it was originally. The application’s strong initial appeal was the simplicity of its user experience. By adding more communication and collaboration features, Slack risks becoming a complex mess of functionality that few will care to use, especially on mobile devices.
On the other hand, Slack may intentionally de-emphasize its application in the future, positioning and going to market as a platform on which developers can create their own apps. We’ll see. Many already refer to Slack as a messaging-centric platform. Time will tell if that is indeed their market strategy for the long-haul, but, for now, Slack is beginning to look like yet another bloated application.

Kik’s new hashtags reveal the potential of a chat network

Kik continues to ship new features for its chatting application. Following on the heels of Promoted Chats and its in-app browser comes the hashtag. It’s an easy way to create a group chat and invite people to join it within the Kik app. You send them the hashtag name (like #SFSoccerMoms or #CollegeDebateFriends). When they click it they’re taken to a group chatting page, which allows up to 50 participants.

“It’s a way to let you be whoever you want to be, with whoever wants to talk to you,” Kik CEO Ted Livingston wrote in a blog post announcing it. “It’s a social network on your terms.”

Kik’s group hashtag isn’t news that will particularly excite many people over the age of 25 (Kik’s prime demographic is under that age). But it’s a compelling feature, if only because of what it represents.

Group hashtags offer a rudimentary look of what could constitute a social network focused on “chatting.”

It’s almost a Path-like feature, recreating the intimacy of the Facebook of yore. With a chat cap of 50 people, it keeps conversations to smaller, more contextual groups. You don’t have to worry about sharing the details of your weekend with the world, trying to whitewash it for grandma, while simultaneously entertaining your friends. Instead, you can embody your particular sense of self with each individual group.

Group chatting is nothing new of course, and as a standalone feature, it’s not a company. But in conjunction with Kik’s other features, like individual messaging, promoted chats, and an in-app browser, the group hashtag element has great promise. It allows users to communicate easily, without the hassle of an administrator having to invite select members. It provides the same kind of thematic discovery and social organization that hashtags do on Twitter, for tracking news events, or on Instagram, for exploring similar images.

This is what a social network with a core of texting, instead of a newsfeed, could look like.

Animated Gif showing how Kik's hashtags feature works

Animated Gif showing how Kik’s hashtags feature works

 

 

 

 

 

8 Things You May Not Know About Facebook

Even those of us who use Facebook for business are hard-pressed to keep up. In the last few weeks, I’ve learned more about Facebook through trial and error (and my Twitterstream) than I ever have from Facebook’s communications. Here are a few things I’ve learned: