LinkedIn is set to go public this Thursday. The company has done a solid job establishing itself as the preeminent professional social network. It has balanced its revenues across jobs listings, services for HR departments and recruiters, and advertising. Its efforts in news filtering are unproven, as are its efforts to expand into platform APIs, but LinkedIn has a good chance to play a big role in identity management and authorization. It faces competitors like Hashable, whose professional contacts management feels a bit more modern to Matthew Ingram, and career sites like BranchOut that are building off of Facebook’s platform. With an IPO this week, I guess that rules it out as a near-term takeover target for Google or Facebook.
Add another item to the list of things to expect at Google (NSDQ: GOOG) I/O this week: much talk of (NFC) near-field communications technolo…
Professional social networks are in the air. Spiceworks, that cleverly offers free basic network monitoring and management tools to small business IT paid for by vendor advertising, raised $25 million. Spiceworks has been adding social networking features lately, and Stacey Higginbotham says it’s working on group buying functions. Matthew Ingram takes a look at Hashable, whose professional connections network has better real-time and geo-tracking features than LinkedIn. A few weeks ago, LinkedIn upgraded its platform with APIs and services for sharing profile and company info, and for sign-in. Those features may encourage LinkedIn usage and help it play a role in identity authentication. But Hashable’s approach to connections management feels like something LinkedIn – or Google or Microsoft, for that matter – should be doing.
Hashable has a fun interface but is all business under the hood, according to founder and CEO Mike Yavonditte. With its ability to track and index your professional relationships and connections in real time, with social awareness and even geo-tagging, it is everything that LinkedIn isn’t.
Hashable, a New York startup in private beta, looks to create and facilitate introductions and interactions. But CEO Michael Yavonditte sees a much brighter future for the venture as a way to encourage more real world engagement, measure social relationships and create a decentralized social network.