Heavy to Spin Off Husky Ad Tools

Heavy.com, the men’s-oriented portal, has been an early leader in figuring out how to monetize online video. Today the company said it would spin out its advertising tools into a new company called Husky, for which it says it’s seeing interest from investors old and new. Husky, which awaits board and shareholder approval, would be located in the same New York office and share the same leadership.

This morning we spoke to David Carson, co-CEO of Heavy Corp., to get a better sense of what the spinoff will entail. He said Husky would provide ad insertion tools for everyone from people posting videos to YouTube and embedding them on their Blogger blogs to big guys like CBS, which today announced it would carry Heavy’s The Burly Sports Show on CBSSports.com with ad overlay supplied by Husky.

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