With 9 billion people set to live on the planet by 2050, sharing — enabled by IT — will be one of the most important tools to emerge and companies that build brands now will be well positioned to capitalize on this future.
Sambreel made news last year for injecting unauthorized ads into Facebook and Google. Now, the company and its questionable tactics are spreading across the internet.
Hertz’s CIO explains how the company moved from housing all its customer service agents in a call center to having nearly half of them based at home, puncturing any ideas of successful remote workers as elite, highly educated professionals in the process.
Good, but not great, growth has Wall Street punishing car sharing market leader Zipcar, which IPO’ed at $18 last year, zoomed to $28 and now sits at around ten bucks. But the question on many people’s minds is: What is Hertz doing?
Over the course of 2010, a rich ecosystem of services, startups and innovations began to take shape around the idea of sharing cars and bikes. Here’s seven steps taken this year toward shared transportation:
Following in the footsteps of U-Haul and Enterprise, Hertz (s HTZ) rental cars is rolling out its car-sharing program in December, starting with New York, London and Paris. Unlike Enterprise or U-Haul, though, Hertz will be going after consumers.
“Hertz’s car sharing is located in city environments and is available directly to consumers. In addition, it is going after B2B business as well as B2C, government and universities,” says Paula Rivera, a spokeswoman for the company.
Called Connect by Hertz, the Hertz car-sharing service will mimic existing car-sharing services by providing access to cars in lots throughout cities as opposed to merely offering the service through its existing rental lots. “We’re starting out in neighborhood parking locations, specifically parking garages and on-street parking areas,” Rivera says.
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