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Hertz Moves to Dominate Car-Sharing Market

Following in the footsteps of U-Haul and Enterprise, Hertz (s HTZ) rental cars is rolling out its car-sharing program in December, starting with New York, London and Paris. Unlike Enterprise or U-Haul, though, Hertz will be going after consumers.

“Hertz’s car sharing is located in city environments and is available directly to consumers. In addition, it is going after B2B business as well as B2C, government and universities,” says Paula Rivera, a spokeswoman for the company.

Called Connect by Hertz, the Hertz car-sharing service will mimic existing car-sharing services by providing access to cars in lots throughout cities as opposed to merely offering the service through its existing rental lots. “We’re starting out in neighborhood parking locations, specifically parking garages and on-street parking areas,” Rivera says.
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