Adobe Adds Some Flash to Google’s Chrome

Adobe (s ADBE) and Google (s GOOG) announced plans today to integrate the Flash player plugin into Google’s Chrome web browser, in a move that the companies say will advance the speed of innovation on the web. By tightening their partnership for web development, the move could be seen as a strike against common enemy Apple (s AAPL), which has eschewed the Flash player runtime on its iPad, iPhone and iPod touch devices.

Google announced that it is releasing a version of the Chrome browser with the Flash Player built in, so that users won’t have to install the plugin to access rich Internet applications and web video on their desktops. The web search giant has made the first version of the integrated Chrome browser available through its developer channel, with plans to make the integrated product generally available to all Chrome users at some point in the future. Read More about Adobe Adds Some Flash to Google’s Chrome

Apple Touts iPad As a Video Viewing Machine

The upcoming iPad may not have Flash, but that’s not stopping Apple (s AAPL) from pitching it as the ideal device for personal video viewing. In its guided tour of the iPad, Apple touts the benefits of watching iTunes and YouTube video from the device, which will go on sale this Saturday.

“There’s nothing like watching video on iPad,” Apple states in the ‘Video’ section of the tour. “The high-resolution display brings your favorite HD movies and TV shows to live like no device has before. When you hold it in your hands, it feels like your own personal big screen.”

In addition to the device’s form factor and display, which Apple says “looks great from just about any angle,” the company also touts the device’s ability to deliver video for up to 10 hours without recharging. That will be a boon for travelers and other viewers who enjoy consuming media for long stretches of time, and could change the way many users consume video, leading them to eschew larger, heavier laptops as their default portable media viewing devices. Read More about Apple Touts iPad As a Video Viewing Machine

Brightcove Targets iPad With HTML5 Support

Online video management firm Brightcove is going after media companies that want to make their videos available on the Apple (s aapl) iPad by adding a whole new feature set to deliver iPad-compatible HTML5 video. The company also has unveiled a road map to eventually bring along features like advertising and advanced analytics support that will make HTML5 video playback more competitive with Adobe (s ADBE) Flash video.

As we’ve noted in the past, the iPad doesn’t support Flash, which means that web video publishers — the majority of which use the Flash player for video delivery — will have to find new ways to reach the device. Sure, they could build iPad-specific apps, but many will also want to ensure that their web video experience translates to the new device as well. HTML5 provides one way to do so, and Brightcove hopes to provide services to make it easy to target the device.

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The iPad Will Usher In a New Era of HTML5 Video

When Apple (s AAPL) first introduced the iPad to the world, there was more than a bit of consternation around the fact that the new device, which finally ships next week, wouldn’t support Adobe (s ADBE) Flash. While limiting access to a whole range of Flash-based games and web sites that rely on the plugin for their user interface, lack of Flash support would also mean that iPad owners wouldn’t be able to watch a lot of web video that is delivered via Flash.

We first theorized that video publishers would turn to creating iPad apps and selling shows and movies through iTunes as a way to get around the device’s lack of Flash support. But now it looks like growing support for HTML5 video will alleviate some of those issues, as publishers and technology vendors alike move to support the web standard. Read More about The iPad Will Usher In a New Era of HTML5 Video

CBS Video Content Coming to the iPad Via HTML5?

Apple’s iPad is now only a matter of days away and in preparation for the device’s arrival, major U.S. television network CBS is preparing its website to cater for the tablet’s needs with the testing of HTML5 content on its video pages.

Kaltura Launches HTML5Video.org, Publishes HTML5 Media Library

Open source video platform provider Kaltura launched a new site called HTML5Video.org today that is meant to be an industry resource for HTML5 video-related issues. The site is supported by Mozilla, the Open Video Alliance and the Wikimedia Foundation. The launch coincides with the release of Kaltura’s HTML5 Media Library, which enables web site owners to embed videos in their sites through HTML5 without locking out users of older browsers that don’t support Flash-free web video just yet.

The HTML5 Media Library uses a fallback mechanism to play media through a Java application in browsers that don’t natively support HTML5 video. Kaltura plans to extend the library to also support analytics and monetization — two very important features that have so far prevented many sites from fully adopting HTML5. YouTube (s GOOG), for example, has been toying with HTML5 in recent months, enabling users to watch a subset of the site’s content without Flash after opting into a special TestTube trial. However, videos with ads are always shown in Flash. Sites like YouTube could at least in theory completely ditch Flash if HTML5 video was embraced by advertisers.

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New Site Explains How to Publish Video on Wikipedia

A new website aptly named Videoonwikipedia.org aims to get more users to contribute video clips to Wikipedia by demystifying some of the issues related to the site’s video format. Videoonwikipedia.org was launched today by the Participatory Culture Foundation, which is also known for its Miro video player, in cooperation with the Open Video Alliance, the Mozilla Drumbeat Project and open source video platform provider Kaltura.

The main idea behind the site is obviously to enrich Wikipedia, which currently doesn’t feature many articles with videos, but the Participatory Culture Foundation also sees this as a chance to showcase HTML5 video and the open video codec Ogg Theora. “Wikipedia is the most popular site in the world that posts video exclusively in open formats,” the organization’s co-founder Nicholas Reville wrote in a blog post, adding: “By encouraging more people to post videos in Wikipedia articles, we can bring theora video played in html5 to a very large audience.”

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Microsoft Throws Its Weight Behind HTML5 and H.264

Microsoft (s MSFT) has taken a big step toward standards-based web video by announcing support for HTML5 and the H.264 encoding format in Internet Explorer 9, the next version of its web browser. At its MIX10 developers conference, Microsoft became the latest company to throw its weight behind H.264-based HTML video playback, following YouTube (s GOOG) and Vimeo (s IACI).
Using HTML5, publishers will be able to serve video directly into certain modern browsers without an external plugin like Adobe (s ADBE) Flash or Microsoft Silverlight. Up until recently, however, most browsers didn’t support H.264 as the default encoding format. Today, users can access HTML5 video encoded in H.264 with Chrome, Safari or Internet Explorer with Google’s ChromeFrame installed. That means that only about 25 percent of users can actually watch HTML5 video encoded in H.264, according to Vimeo. But adding H.264 support to the latest version of Internet Explorer could boost the number of people that will be able to view video in browser without requiring a plugin.
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Sorry, HTML5 Crowd, Flash Ain’t Dead Yet

Microsoft has launched a UK Hulu wannabe called the MSN Video Player. In addition to Microsoft’s Silverlight, it uses Adobe’s Flash. Others are switching from Move Networks’ technology to Flash. Seems like Apple’s Jihad against Adobe’s Flash may not be enough to kill it.

FSF Urges Google to Kill Flash

Turns out we’re not the only ones speculating about what Google (s GOOG) might do with ON2 Technologies, the video encoding company it finally acquired late last week after months of negotiations with shareholders. The Free Software Foundation (FSF) has published an open letter to Google this weekend, suggesting that the search giant should open source ON2’s VP8 video codec and push for its mainstream adoption by making it the default codec for YouTube videos. “You can end the web’s dependence on patent-encumbered video formats and proprietary software,” the letter reads. In other words: The FSF wants Google to kill Adobe’s (s ADBE) Flash.

This idea doesn’t sound as crazy as it was just a few months ago. Google recently started to experiment with HTML5 on YouTube. The FSF now wants to encourage Google to take the next step and commit to open codecs in addition to open standards to deliver what the letter calls “a death-blow to Flash’s dominance in web video.”

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