Google Shifting Resources to YouTube Monetization

Google is having quite a bit of trouble on the business side figuring out how to monetize YouTube and make it legit. Now it appears to be following up on the technology side, sending Shashi Seth, formerly product lead on search, to YouTube. His assignment? Monetization products.

A tipster calls Seth (pictured at left) “Google’s best product manager.” He confirms the switch via email: “Yes, I moved to YouTube on Feb 1st to head their monetization efforts. That’s all I can tell you for now.” Google CEO Eric Schmidt addressed video advertising at the company’s most recent earnings call, saying the company was looking to get more creative than pre-rolls. The week before that, Chad Hurley made waves by saying YouTube hoped to figure out a way to pay its creators.

NPD December Top 10 List

December is one of the busiest months for gaming… for obvious reasons. The holiday season pushes game sales way up, and, of course, it doesn’t hurt that most companies wait to release their newest products right before the busiest shopping time of the year. To that end, the NPD Group, a company devoted to studying marketing and retail, released their December sales numbers, and it’s basically business as usual. Read More about NPD December Top 10 List