ET Water Bags $2M to Peddle Smart Water Gear

Entrepreneurs and investors have long believed water tech represents the next big market. ET Water Systems hopes to ride this wave and announced Monday that it had raised $2 million for a new irrigation control and management technology.

Oh Canada! Canucks Watch a Ton of Online Video

Americans tend to glom onto certain Canadian stereotypes (Aboot! Free health care! Geddy Lee!) and beat them into the ground. Well now you can add “global leader in online video viewing” to that list of Canadian quirks. ComScore released new numbers today that showed 21 million Canadians watched 3.1 billion online videos in February, for an average of 10 hours each.
Here’s how the Great White North compared with the U.S. in February.

Stat Canada United States
Percent of Web Audience
Watching Online Video
88 75.5
Minutes of Online Video
Watched by Avg. Viewer
605 312
Videos per Viewer 147 90
Average Video Length (mins) 4.1 3.5

Of course, in terms of sheer size, the U.S. dominates, with 145 million unique viewers watching 13.1 billion videos in February. But pound for pound, that 88 percent figure represents the highest penetration among the five countries (Canada, U.S., UK, Germany, France) on which comScore Video Metrix reports. Take off, hoser! Online video in Canada is a beauty way to go! (OK, that was the last one.)

Water Management Startup HydroPoint Seeks Cash

Water management company HydroPoint Data Systems is looking to raise between $4 million and $8 million, Chief Strategy Officer (updated: and former CEO) Chris Spain told us recently, and he expects the round to close in the second quarter. HydroPoint is open to adding new investors if it brings “real strategic” additional value, he added.

The Petaluma, Calif.-based company has raised $35.9 million from three earlier fundings, as well as an additional undisclosed sum from Citi’s Sustainable Development Investments in 2007. Other investors in those previous rounds include RockPort Capital Partners, Firelake Capital Management, Chrysalix Energy Venture Capital, Monitor Ventures, J.F. Shea Venture Capital, the venture capital arm of homebuilder Shea Homes, and The Toro Co., a landscaping firm.
Read More about Water Management Startup HydroPoint Seeks Cash

How Do You Catch a Photoshopped Fake?

Iran’s missile project may need more rocket scientists to help gets its projectiles off the ground, but its marketing team desperately needs some talented photo retouchers to better cover up its ballistic shortcomings. The duping of numerous newspapers by a digitally altered picture of Iran’s missile test is just the latest case of a Photoshopped picture being taken at face value. But while the sophistication of forgery detection software is way behind that of photo manipulation, with the help of government funding, it’s starting to catch up.

Hany Farid, a computer science professor at Dartmouth College, has developed software for faux photo detection, also known as digital forensics. His lab is funded by the Department of Justice and the FBI, which has already made use of it.

Read More about How Do You Catch a Photoshopped Fake?