paidContent turns 10: A brief history of digital media

Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix (s NFLX) thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002.

Will Election 2012 deliver a mobile ad breakthrough?

The campaign for Republican presidential candidate Mitt Romney will spend big dollars this summer to deliver ads to voters’ iPhones and iPads, a move that could pep up sluggish demand for mobile ads.

Redefining luxury for a mobile world

Rich people have phones, like apps and want to buy things using said phones. A study from the Luxury Institute offers some facts and figures around this “trend,” but what’s really worth pondering is how to create luxury mobile experiences to help drive commerce.

Former iAd executive now playing games with mobile ads

Mobile users are spending more time glued to their smartphones, but advertisers have yet to figure out the best way to engage with those users. SessionM, a new startup from one of the founders of the company that led to Apple’s iAd, has a new idea.

Apple hires Adobe exec to lead iAd

Several months after losing the head of its iAd program, Apple has filled the gap. The company has plucked Todd Teresi from Adobe, where he’s been VP and general manager of media solutions, to lead its mobile ad team. He started at Apple on Tuesday.