McGraw-Hill is Apple partner, but still has questions about iBooks

In talking with an executive from Apple iBooks partner McGraw-Hill, it’s clear the company has high hopes but also concerns about maintaining consistently high-quality textbooks that are published with iBooks Author. Here are some of the most interesting points from our conversation.

Why textbooks of the future are not books

Apple’s e-textbook tools and platform announcement wasn’t a huge surprise. But what’s become more clear after hearing Apple’s pitch, which is aimed at K-12 school teachers, school districts, homeschooling parents, publishers and students themselves, is that the future of textbooks isn’t a book at all.