Pulse on Kindle Fire: powered by Google!?

Silk, the browser for Amazon’s new Kindle Fire, utilizes Amazon’s cloud. But don’t think AWS is the Kindle Fire’s only cloud connection. In a post on Tuesday, Pulse’s Greg Bayer explained how his company’s news-reading app actually runs atop Google’s App Engine Platform-as-a-Service offering.

Raindance is hot stuff for Polish movie site Filmaster

Raindance is Britain’s largest independent film festival, becoming an institution for cinephiles over the past 20 years. This year it’s decided to partner with a little-known film website run out of Poland. So what does Filmaster offer that others don’t?

IMDb to Give Web Shows Their Own Category

Dr. Horrible, lonelygirl15, Ask a Ninja. All great “TV series.” That’s according to IMDb, which doesn’t have a separate designation for web shows.
Galacticast creator and star Casey McKinnon writes the Amazon-owned (s amzn) site will add separate categories for web series and one-off online videos later this year. She got the word from IMDb founder and managing director Col Needham at SXSW, where he also talked up the site’s efforts to add more streaming movies and TV.
That’s not to say IMDb is opening the web series floodgates; the site requires at least mainstream coverage or large viewership to include a show. When asked how it would evolve its standards and make them more specific, Amazon declined further comment today.

Vid-Biz: Akamai, Fandango, Roku

Akamai Offers AdaptiveEdge Streaming for Microsoft Silverlight; quality of video adjusts based on user’s connection and can go up to HD 720p streaming. Canadian TV and Italian broadcaster RAI already using the service. (emailed release)
Dish Adding Fandango; service will allow users to purchase movie tickets through their satellite TV. (Broadcasting & Cable)
Roku to Add 10 Channels By Year’s End; set-top box also adding search to Amazon VOD. (US News) We know YouTube is probably on the list of new channels, and Dave Zatz says blip.tv is another. (Zatz Not Funny!)
1Cast Signs Dow Jones, Bloomberg; news video aggregator adds those two companies to its roster, also recently launched mobile apps for Android and the iPhone. (MediaWeek)
Break Media Launches Car Legends Web Series with Castrol; monthly show will examine urban legends about cars — like the banana in the tailpipe. (TVWeek)
Fliqz Signs 50 New Customers; AAA and Green Energy TV among clients now paying for premium video services. (emailed release)
IMDb Eyes Streaming for All its Films Listed; it won’t be easy to achieve that dream given the number of content owners, but site’s founder says thousands of new pieces of video content are being added each week. (CNET)

Vid-Biz: Image Metrics, Aspera, Hulu

Image Metrics Raises $6.5 Million; Series B round for the company that makes really real-looking digital characters was led by Saffron Hill Ventures. (TechCrunch)

Aspera Releases Aspera Console 1.0; management platform lets companies monitor, control and automate delivery of really big files using Aspera’s patent-pending fasp protocol (which replaces FTP). (emailed release)

Hulu Offers HD Embeds; plunk your favorite (from a limited selection) 720p content from Hulu into your blog or web site. (Hulu Blog)

IMDB Acquires Box Office Mojo; Amazon-owned movie database buys web site that tracks box office performance, terms of the deal not disclosed. (Variety)

Sony Sticking With Selling Content on USB Drives; movies like The DaVinci Code and Men in Black being sold on Flash drives for $29.99. Why, exactly? (CNET)

J— In My Pants Tops YouTube for the Past Month; 6.7 million plays for the SNL video on YouTube vs. just 561,000 plays on NBC. (Advertising Age)

Move Networks Partners with FuelTV; action sports lifestyle network launches new HD streaming player, created by Move. (Fuel.tv)