Mobile app publishers are increasingly turning to ad network mediation to boost ad revenues and optimize fill rates in markets around the world.
Google remains the dominant player in the mobile advertising market, but the company has struggled to capitalize the surging use of smartphone apps. Facebook, on the other hand, has quickly made strides with deep links that encourage users to download other apps.
Companies in mobile advertising can learn a lot from Facebook, which has made big strides in recent months. But the market is still in its infancy, and those players shouldn’t read too much into Facebook’s success.
Real-time bidding is well positioned to give the overall mobile ad industry a big lift in the next few years. But it will face serious challenges as more sophisticated — and more lucrative — advertising models come to mobile over the next decade.
Apple’s dominance in the tablet market is waning as Android slates finally catch up, but new studies from Opera and MoPub prove that for now, at least, the iPad is where the ad dollars are for publishers of tablet apps and websites.
A new forecast from eMarketer indicates the U.S. mobile advertising market is picking up steam faster than some had realized. Here are a few key reasons why the near future looks increasingly bright for an industry that has long been over-hyped.
Mobile advertising has largely failed to live up to a tremendous amount of hype for several years. But advertisers are beginning to leverage powerful new tools that will enable some very effective mobile campaigns — if those advertisers are mindful of two important factors.
Although mobile apps have become increasingly mainstream, no one has figured out how to successfully monetize them yet. What’s the problem here? Inneractive’s Hillel Fuld says mobile technology has evolved faster than the Web, and it’s time for advertisers to match mobile’s pace.
AdMob is releasing a software development kit for Windows Phone 7 developers and is updating its platform to full HTML5 for iOS, Android and Windows Phone 7. The changes mean developers will be able to include rich media AdMob advertising units easily across all three platforms.