While the world looks towards Cupertino in September for signs of a new iPhone, developers will have an eye on Europe as Google stops listing apps that offer in-app purchases as “Free”.
Gartner said that 89 percent of app downloads in 2012 are expected to be free and that number will only go up. But in-app purchase is rising as a monetization tool and will be present in 30 percent of apps by 2016.
Developers are getting the ability to sell physical items through Amazon’s mobile in-app purchase system. The first app to get this ability is Activision’s Skylanders Cloud Patrol. This could be a big help for developers looking to monetize their apps through commerce.
Here’s our daily pick of stories about Apple from around the web that you shouldn’t miss. Today’s installment: the political issues Apple cares about, Apple’s capital expenditure machine, closing the in-app purchase loophole, coming changes for the iPhone dock, and the ebook buying dilemma.
Apple is investigating a workaround that lets iOS users get in-app purchase content for free. This weekend it used a variety of legal channels to try to resolve the security breach, including taking down the demonstration video on YouTube and getting PayPal to block donations.
Here’s our daily pick of stories about Apple from around the web that you shouldn’t miss. Today’s installment: Tips for avoiding giving in-app content away for free, Apple’s really big in Iran despite sanctions, how Apple contributes to the U.S. economy through spending and more.
Amazon is turning on a key money-making tool for developers in its Appstore for Android, letting app makers offer in-app purchase through Amazon. The service allows developers to easily sell in-game currency, upgrades, content and magazine issues with one-click checkouts.
New data from app analytics firm Localytics suggests the best way to make in-app purchase pay is to build loyalty and engagement, which can result in more revenue overall than a quick sell. Localytics found that loyal users generate 25 percent more in-app purchases.
New iPhone MMORPG Please Stay Calm takes a lot of what makes freemium gaming titles successful on the App Store, and adds in a dash of zombies, and a heaping helping of location services. It’s social survival horror in your backyard — and it’s pretty awesome.
Mobile payments start-up Boku has signed a deal with Telefonica, the huge mobile carrier with almost 300 million subscribers, who will use Boku to power its payment API for BlueVia, its global developer program. It comes a week after Boku secured deals with two French carriers.