Apple will be letting game publishers use in-app subscriptions, too, according to a new report from Bloomberg. Big Fish Games is the first publisher to use the feature and will allow users to access dozens of its titles for a recurring fee of $6.99 per month.
Along with many other changes, iOS 5 ushers in Newsstand, Apple’s centralized hub for dealing with subscription-based digital newspapers and magazines. Many existing iOS apps already support Newsstand, so you may already have noticed it at work.
The Financial Times struck out on its own recently with a web-based mobile app, which replaces its native iOS apps. So far, the experiment has been a success, with the app already seing more traffic from the web app than from its iPhone and iPad applications.
One company is about to find out how web apps compete with native iOS App Store offerings in a very direct sense. The Financial Times is out of the App Store, and now depends on an HTML5 tablet-optimized site alone for presence on Apple devices.
Apple’s stable of periodicals available for in-app subscription got a little bigger with the release of an update to Reader’s Digest magazine on Thursday. Reader’s Digest is now offering annual subscriptions (10 issues) for $14.99, or monthly subscriptions at $1.99 through in-app purchase.
Back in February, Apple announced its in-app subscription API, and it provided an ultimatum that would force developers that sell content for use within their apps to also do so via in-app purchase, or face expulsion. Kindle seemed on the chopping block, but now Apple has relented.
Condé Nast continues its rollout of iPad magazine subscriptions with two marquee titles today, Wired and GQ. Both are now available both monthly for $1.99, and yearly for $19.99, and existing print subscribers will be able to access iPad editions for free.
Users of Apple magazine apps are likely to be repeat readers, are willing to share their personal info with publishers, and are often repeat users, according to a new report. All of which might explain why publishers are more and more eager to offer in-app subscriptions.
Condé Nast began offering in-app subscriptions for iPad versions of Allure, Glamour, Golf Digest and Vanity Fair on Monday. The publisher began offering The New Yorker iPad subscriptions just last week, marking the first time it has used Apple’s new in-app subscription system.
How many people might you expect to click “Allow” when face with Apple’s forbidding dialog asking you to “Share Your Information?” with publishers? According to a couple of very reliable sources, a surprising 50 percent of iOS subscribers are agreeing to pass their info along.