Context is king in mobile advertising, as InMobi snaps up Overlay Media

The takeover will not stop Overlay’s hush-hush work with handset manufacturers, which should see exciting new context-awareness features added to smartphones soon. Meanwhile, the choice of new CEO at rival Madvertise also highlights the important of tech innovation in the mobile advertising arms race.

InMobi raises $200M as mobile ads heat up

Mobile advertising network InMobi has raised a whopping $200 million from Softbank in one of the largest investments ever in the mobile Internet market. The money is another sign of the growing momentum behind mobile advertising, which is heating up with big deals and funding.