Earlier in the week we posted about Marshall Goldmsith’s so-called Success Delusion. Today we read a interesting post by one of Inc. magazine’s bloggers named Greg Wittstock, founder and CEO of Aquascape.Greg, who has been writing for Inc. under the blog Pondemonium since November, explains in his most recent post how and why he determined the time had come to abandon the original business strategy for Aquascape in favor of a Plan B, even though Plan A had been successful — very successful. Founded in 1991, the company, a vendor of fine aquatic gardening equipment (“that’s backyard fish ponds, waterfalls, and water lily type stuff,” writes Greg) has grown into a $60 million business (annual revenues) with 190 employees and in the U.S. and Canada.Yet, Greg writes about how he’s now set to change course.
For four years running, from 1999 through 2002, Aquascape landed on the Inc. 500 list of the fastest growing privately held companies in America. Yet on December 31, the core business that achieved that feat with will be dead. Why would we kill what was a successful and prosperous business in favor of another model that is completely untested, you ask? Simple. We decided to stop trying to be all things to all people and figure out for the first time what we truly want to be when we grow up.
Greg’s rationale borrows from another Goldsmith maxim, articulated in his book:“What Got You Here Won’t Get You There.” Read More about Plan B: Why ‘What Got Us Here, Can’t Take Us There.’