Facebook Pushes Ahead With Instant Personalization

Facebook today is rolling out its fourth instant personalization parter and the only one since the initial controversial launch in April. New partner Rotten Tomatoes will automatically show users which movies their friends have “liked” across the web using Facebook tools.

Facebook’s Instant Personalization Is the Real Privacy Hairball

Facebook has given three carefully chosen launch partners — Microsoft’s Docs.com, Yelp and Pandora — have access to a powerful, inventive and creepy tool called “instant personalization.” The company hopes to extend it to other partners but is testing the waters with these sites first.