Branded Tipp-Experience Pushes YouTube’s Interactivity

The bar for interactive YouTube advertisements keeps getting higher and higher; today, we have a full-on choose your own “bear-venture.” Tipp-Ex, the European equivalent to White-Out, has launched the Tipp Experience, an innovative campaign that incorporates the corrective tape into the YouTube page.

Olga Kay’s Circus Lacks Story, But Looks Lovely

YouTuber Olga Kay’s past life as a circus performer and juggler has lead the actress to team up with director Andrea Ball and producer Sarah Evershed to make the Kickstarter-funded Olga Kay’s Circus, a lushly-filmed short that claims to be YouTube’s first interactive circus.

Heroes, Disney Channel Win Interactive Emmys

Remember that thing I did where I helped judge a couple of Emmy categories this year? Well, the winners are in, and got their prizes as part of the pre-main event ceremony on Saturday night. NBC’s Heroes and the Disney Channel won the awards for creative achievement in interactive media for fiction and non-fiction, respectively, at the Creative Arts Emmy Awards ceremony. The interactive media awards were presented by Gregg and Evan Spiridellis from JibJab, and honored content that engaged audience participation across different types of media.

In related webby-Emmy news, Sarah Silverman won the outstanding original music and lyrics prize for her “I’m F***ing Matt Damon” song which became such a memorable viral video hit (though she’s no longer dating Jimmy Kimmel, the guy she was trying to make jealous and whose show it aired on).

Photo by Mathew Imaging.